PDF (PhD Thesis Susan Chipchase) - Nottingham eTheses ...

Associative Memory
In the associative memory test participants were shown one neutral
background and had to choose between a negative, neutral and positive object
to indicate which object had been presented with the background as a
composite image in the study phase of the experiment. It is possible that
participants were biased into choosing an object of a particular type even
though they did not have memory for that object; i.e. a response bias. To
further examine this possibility we analysed the results for the associate
memory test by calculating the number of times that participants chose the
correct object as a proportion of the number of times they chose that type of
object throughout the associate memory test. i.e. the number of times
participants correctly chose the negative object as a proportion of the total
number of times they chose the negative object during the memory test. This
provided a measure of correct associative memory which had been corrected
for bias to respond with a particular emotion regardless of memory and was
analysed by conducting a repeated measures ANOVA with the factor of
emotion. The main effect of emotion was not significant [F(2,34) = 0.46, MSe <
0.01, p = .64, partial eta 2 = .03]. Planned contrasts found no significant
difference between responses to emotional or neutral items [F(1,17) = 0.68, p =
.42], nor between responses to positive or negative items [F(1,17) < 0.01, p =
.95].
Results of Eye Movement Analysis
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