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PDF (PhD Thesis Susan Chipchase) - Nottingham eTheses ...

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These findings may differ in the degree to which they are due to an influence<br />

of emotion at the time of encoding or retrieval.<br />

Other types of memory test include cued recall where participants are<br />

presented with a cue and required to recall an item associated with that cue;<br />

serial recall in which participants are instructed to recall items in the order in<br />

which they were presented and free recall in which participants are asked to<br />

recall items in any order.<br />

All the tests above have been described as measuring explicit memory<br />

where there is a conscious effort to fulfill the instructions to remember. This is<br />

in contrast to implicit memory tasks where memory is revealed in responses to<br />

the task even though the participant may not be aware that a form of<br />

remembering has occurred. Tasks of implicit remembering can include word-<br />

fragment completion and the level of preference for an item, preference has<br />

been taken as a measure of memory in techniques such as the mere exposure<br />

paradigm. This paradigm will be used in Chapter 2 of this thesis to examine the<br />

influence of factors at the time of retrieving a memory. We will also be<br />

examining how the Remember/Know paradigm impacts on findings of an<br />

emotional influence on memory.<br />

Section 2.2.3 Interactions between experimental design and findings<br />

There can be an interaction between the factors of experimental design,<br />

which have been described above, and the experimental findings, particularly<br />

in the influence of emotion on memory. The type of measurement of memory<br />

which is used can affect the findings uncovered. One example of this relates to<br />

investigations of recollection. Recollection was found to be enhanced by<br />

negative emotion when measurements were based on a paradigm which<br />

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