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PDF (PhD Thesis Susan Chipchase) - Nottingham eTheses ...

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due to external influences. In contrast, positive moods were found to increase<br />

this fundamental attribution error.<br />

Section 2. Which methodologies can be used to research emotions’<br />

effects on memory?<br />

There are several methodological approaches which can be taken to the<br />

study of emotion and memory, and each has their own influence on the<br />

experimental design and potential findings. These are discussed below.<br />

Section 2.1. How can emotions be measured?<br />

There are several components of emotion and a wide variety of ways in<br />

which these can be measured. Emotions can be measured by examining<br />

subjective feelings of emotion, as well as physiological, behavioural and neural<br />

responses to emotion (Coan & Allen, 2007). Examples of the different<br />

measurements which could be taken when studying emotion include:<br />

i) Behavioural responses to emotion: Facial expressions are a critical way<br />

in which humans express their emotion and can be measured using<br />

human-observer-based coding systems, facial electromyography or<br />

using automated computer vision to analyse facial images (Cohn &<br />

Kanade, 2007). In extensive studies Ekman (e.g. 1992) has examined<br />

facial expressions in different cultures and concluded that they are<br />

universal, rather than culturally specific manifestations of emotion.<br />

ii) Physiological responses to emotion: A set of photographs that was<br />

developed to study emotion (International Affective Picture System,<br />

Lang, Bradley, & Cuthbert, 2001) and rated along two dimensions of<br />

valence and arousal was validated by measuring physiological<br />

18

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