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intervention strategies for renovation of social housing estates

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Theoretical background Chapter 2<br />

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According to Hortulanus, people look at the visible features <strong>of</strong> the surroundings; in particular,<br />

amongst the physical aspects, they look at the appearance, the built environment and<br />

neglect <strong>of</strong> buildings. As a result <strong>of</strong> many studies on neighbourhood satisfaction, Hortulanus<br />

and Prakes concluded that <strong>housing</strong> satisfaction and the general appearance <strong>of</strong> an area were<br />

the two main factors affecting neighborhood satisfaction. Renewal should at least include<br />

these elements (Prakes, at al 2002 in Wassenberg, 2004).<br />

Both resident’s involvement and <strong>housing</strong> preferences play a fundamental role within the<br />

<strong>renovation</strong> process, but they are <strong>of</strong>ten underestimated by the parties involved. Many<br />

architects and building firms exaggerate the efficacy <strong>of</strong> technical <strong>intervention</strong> (demolition,<br />

<strong>renovation</strong>, upgrading the living environment). Many are still guilty <strong>of</strong> adhering the idea <strong>of</strong><br />

physical determinism: technical improvements to the dwellings will automatically make the<br />

residents happier. If people are satisfied with their own house they will feel more attached to<br />

the neighbourhood and the level <strong>of</strong> <strong>social</strong> safety might increase (Priemus, 2005). There<strong>for</strong>e,<br />

since the appearance <strong>of</strong> the built environment affects neighbourhood satisfaction, the study<br />

<strong>of</strong> the factors influencing the preferences <strong>of</strong> the inhabitants is relevant. This lies in the field<br />

<strong>of</strong> environmental psychology that is commonly labeled environmental aesthetics. It concerns<br />

the visual quality <strong>of</strong> architectural exteriors seen alone or in relation to their immediate<br />

surroundings (Nasar, 1988). Relevant researches demonstrated that environmental<br />

preferences are stable over time (span <strong>of</strong> 23 years) and different countries (Stamps, 1999).<br />

Some studies, based on stimuli in terms <strong>of</strong> physical material and spatial relationships,<br />

showed the role <strong>of</strong> the building façade in the preferences <strong>of</strong> people (like Stamps; Groat;<br />

Krampen; Elsheshtawy; Heath, Smith and Lim) (in Stamps, 1999). In particular, Stamps<br />

made investigations about physical determinants <strong>of</strong> preferences <strong>for</strong> the residential envelope.<br />

He found out three geometric characteristics (surface and silhouette complexity, and façade<br />

articulation) that are relevant in predicting preferences <strong>of</strong> people. Heath, Smith and Lim<br />

investigated the variation <strong>of</strong> the visual complexity <strong>of</strong> tall buildings that make up the urban<br />

skyline according to the degree <strong>of</strong> silhouette complexity and façade articulation. They found<br />

that the strongest influence on preferences is the degree <strong>of</strong> silhouette complexity (Heath,<br />

2000 in Stamps, 1999).<br />

Since the building envelope contribute to the appearance <strong>of</strong> the built environment, factors<br />

improving appreciation by the residents <strong>for</strong> the building exteriors should be much more<br />

considered within the <strong>renovation</strong> process. Wassenberg suggests that image <strong>of</strong><br />

neighbourhoods can be actively promoted, just like a commercial product; thus the<br />

improvement <strong>of</strong> the aesthetical quality <strong>of</strong> existing deprived <strong>estates</strong> might contribute to the<br />

marketing <strong>of</strong> the whole area. According to Priemus, the improvement <strong>of</strong> the aesthetics<br />

appearance by means <strong>of</strong> <strong>intervention</strong>s directed to modernizing envelope and ro<strong>of</strong>s is among<br />

the technical factors that may be geared together to improve the market position <strong>of</strong> the<br />

dwellings.<br />

Some <strong>of</strong> the mentioned authors stress the importance <strong>of</strong> the image (Heeger, Wassenberg,<br />

Power) in the explanation <strong>of</strong> the neighbourhood change. They associate to the word “image”<br />

the concept <strong>of</strong> reputation-stigma at neighborhood level. According to Wassenberg the<br />

renewal <strong>of</strong> the image <strong>of</strong> a neighbourhood is only possible by improving all the factors that<br />

determine that image. Physical aspects (amongst the others, <strong>housing</strong> features and its<br />

quality) play an important role on neighbourhood level.<br />

However, descriptors like image, reputation and appearance should be clarified more<br />

precisely especially in their relation to the <strong>estates</strong>. A good distinction may come from the<br />

study <strong>of</strong> Gravin, “managing the quality” (Garvin, 1988 in de Jonge, 2005). He introduced the<br />

concept <strong>of</strong> dimensions <strong>of</strong> quality <strong>for</strong> industrial products, thus buildings included. He<br />

distinguishes ten dimensions: per<strong>for</strong>mance (size-layout), features (optional services),<br />

con<strong>for</strong>mance and durability (structure-type), reliability (fitting and finishing), serviceability<br />

(maintenance), customer care, aesthetics (image <strong>of</strong> the building) and reputation; and that<br />

they are determined by product characteristics as “perceived by the customer”.<br />

Vogtländer (Vogtländer, 2001 in de Jonge, 2005) clustered all those descriptors into three<br />

major categories: product quality (size and layout, structure, type, fitting and finishing),<br />

service quality (maintenance, customer care, optional services) and image (aesthetics and<br />

reputation). Accordingly, the image <strong>of</strong> an estate is one <strong>of</strong> the dimensions <strong>of</strong> quality. It is<br />

described by aesthetics, which is the (physical) external appearance <strong>of</strong> the buildings (how a<br />

6. B

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