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Working and ageing - Cedefop - Europa

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CHAPTER 3<br />

Demographic changes <strong>and</strong> challenges in Europe with special focus on Germany 55<br />

more attractive, so that waged work could compete better against<br />

non-waged work activities. Job enrichment <strong>and</strong> a more attractive<br />

working environment might, therefore, prove effective (Sørensen<br />

<strong>and</strong> Møberg, 2005). Counselling both enterprises <strong>and</strong> older<br />

persons could be a promising element to identify new chances –<br />

especially for the predicted skills shortage <strong>and</strong> demographic<br />

changes. In Germany, employment agencies are the first contact<br />

points for both.<br />

3.5. Empirical results from CVTS3 <strong>and</strong> the<br />

AgeQual project<br />

Discussion on the influences of push, pull, jump, stay <strong>and</strong> (re)entry processes<br />

makes it clear that public policy can primarily influence pull forces <strong>and</strong> indirectly<br />

stay <strong>and</strong> (re)entry forces which govern exit <strong>and</strong> entry mechanisms on the<br />

labour market, the supply side. However, policies influencing enterprises have<br />

a role to play as well – it is also important to consider the dem<strong>and</strong> side of the<br />

labour market. Importance of the dem<strong>and</strong> side is most directly related to stay<br />

<strong>and</strong> (re)entry forces, since enterprises decide on hiring <strong>and</strong> firing. Ability of<br />

enterprises to avoid involuntary ʻjumpʼ is limited in the short term, but could be<br />

improved over the longer term if enterprises concentrate their personnel<br />

policies more on training/retraining <strong>and</strong> improving working conditions in<br />

enterprises. Stay <strong>and</strong> (re)entry forces are significant in negative aspects of pull<br />

forces. To attract appropriate staff an enterprise must ensure that the working<br />

conditions resulting from a personnel policy are well adjusted to the – divergent<br />

– preferences of both existing staff members <strong>and</strong> those to be recruited.<br />

What can enterprises do for older employees (stay) <strong>and</strong> eventually for older<br />

unemployed persons ((re)entry)? Which measures are enterprises initiating<br />

<strong>and</strong> how can they afford support (such as financial support or counselling)?<br />

Some answers are given in the next sections: first, by presenting some results<br />

of the third European continuing vocational training survey (CVTS3) <strong>and</strong> the<br />

additional German CVTS3 survey ( 16 ). Second, the Leonardo-II project<br />

AgeQual, continuing vocational training for older employees in SMEs <strong>and</strong><br />

development of regional support structures, shows how enterprises can be<br />

supported, for example by regional qualification networks.<br />

( 16 ) Especially the latter survey shows that provision of effective support for older employees requires<br />

a differentiated mixture of measures.

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