Programska knjižnica 9. Lošinjskih dana bioetike - Hrvatsko ...

analyses the legal situation after new regulations on professions, the Act on
the Protection of Patients’ Rights, and new ethical and deontological codes
of medical societies in Croatia were passed. The attitudes of foreign legal
practice are presented. The author eventually concludes that the content
and mode of implementation of the mentioned rights could be ensured only
through integral application of the mentioned regulations obliging health
institutions and health professionals to provide these rights to the patients.
The concept of the regulations is directed at achieving this aim.
JASNA BURIĆ
Hrvatska radiotelevizija, Zagreb & Sveučilište u Dubrovniku, Hrvatska /
Croatian Radiotelevision, Zagreb & University of Dubrovnik, Croatia
MEDIJSKE REKLAME I JAVNOZDRAVSTVENI SADRŽAJI –
NEKA ETIČKA PITANJA
Na koji su način povezani mediji novoga doba i zdravstvo? Kako mediji
motre teme i sadržaje iz zdravstvenog prostora, koji su od općeg interesa
za javnost? Jesu li mediji današnjice odgovorni, etični i spremni na
otvaranje zdravstvenih tema koje često otkrivaju profiterski sadržaj različitih
industrija povezanih sa zdravljem ljudi? Ova će pitanja biti razmatrana
u referatu, i to u prvom redu na primjeru reklama koje se emitiraju u hrvatskim
medijima.
MEDIA ADS AND PUBLIC HEALTH CONTENTS –
SOME ETHICAL QUESTIONS
In what way are media of the new age and health care connected? How
do media explore subjects and contents regarding the area of health care,
which is of general interest to the public? Are the contemporary media responsible,
ethical and ready to unveil the topics of health that often reveal
the contents of profit of different industries related to human health? These
questions will be considered in this paper, primarily using the example of
ads which are aired in Croatian media.
45