' %ei^ %iM» MOTION FieiURE PROJECTORS. ... do not require o\\ pumps and splash lubrication for efficient operation. . . . must be designed to use high-power arc lamps without light-wasting heat filters. HERE'S THE PROBLEM 4 Modern projection demands the use of higher power arc lamps. These lamps create intense heat which causes buckling and distortion of the film. To pre- ; vent film mutilation and out-of-focus pictures, some projectors require heavy light-wasting heat filters. These filters waste most of the light added by the higher power lamps. ! HERE'S THE SOLUTION CENTURY projectors equipped with water-cooled apertures reduce destruc- ; tive heat and increase picture brilliance. Think of this . . . CENTURY high-efficiency mechanisms, plus water-cooling and with a 90 ampere arc will put as much light on the screen as other projectors using a 180 ampere arc and heat filters! HERE'S THE RESULT • Full brilliance and sharper pictures without loss of light or wasted power. • More illumination on the largest screens. • Film distortion reduced. Focusing trouble minimized. Projectors equipped for high speed, long focal length, 4" diam. lenses. Water cooling is optional— available on all models at slight extra cost. LUBRICATION IS OLD FASHIONED! With CENTURY you have no lubrication headaches— no dripping oil or grease to mess up equipment or film. There are no oil baths or oil pumps to leak or fail and cause bindups and frozen bearings. To end this costly trouble CENTURY uses sealed, oil-less bearings and glass-hard, high carbon-chrome steel gears. Proof of CENTURY'S simplified, high-efficiency design can be seen in the illustrations on the right. Ten gears with only two gear meshes between the shutter and the intermittent cam. (Other well known projectors have from 4 to 12 such meshes and up to 23 gears). Fewer gears and shafts mean less trouble, lower maintenance, less vibration, sharper pictures . . . finer projection. %ei^ See your CENTURY dealer about modernizing your projection and sound equipment now, under present government restrictions. MASSACHUSETTS THEATRE EQUIPMENT CO. 20 Piedmont St. Boston 16, Mass. 100 BOXOFTICE December 2, 1950
% New England Tent 23 Elects New Board BOSTON—The Variety Tent 23 of New England has elected the following crew members: Walter Brown. Max Levenson, Arthur Lockwood, James Marshall, Martin Mullin, Samuel Pinanski, Michael Redstone, Louis Richmond, Benn Rosenwald, Meyer Stanzler and Phil Smith. This group, along with five past chief barkers—Louis Gordon, E. Harold Stoneman. Joe Cifre. Murray Weiss and John Dervin—will elect 1951 officers at a meeting in December. Delegates elected to the Variety International convention next spring are Stoneman and Bob Sternberg with Weiss and Cifre as alternates. Showing of A-Bomb Reel Is Viewed as Civic Duty BOSTON—Stanton H. Davis, booker at RKO, sent out the following letter to his accounts: "I am sending this letter to you as an officer in the United States air force reserves rather than as an RKO booker. I consider this as part of my civic duty as well as part of my job. "On September 29, RKO released a 20- minute subject entitled 'You Can Beat the A-Bomb.' I need not say too much concerning this subject as the title describes the subject matter very completely. We all know how much the controlling of the atom bomb means to our very existence. With the world in the present condition, we are all aware of the possibilities that exist. "It is most urgent that you play this tworeeler immediately upon its availability to your theatre and once again become a leader in your community serving the public." 'Lucky' Rating Is Raised; May Run in Providence PROVIDENCE — "Third Time Lucky," scheduled for presentation at Loew's State recently, but banned by the local police censor, may still be shown here. A new twist to the situation, which raised considerable furore resulting in newspaper editorials and public forums, came about when the Legion of Decency which originally gave the picture a C rating, changed it to Class B or "objectionable in part." It will be interesting to see if local censorship authorities now permit it to be licensed for showing here. That has been the custom in the past, with "Volpone" and "Forever Amber" as two examples. Showman's Son and Actor To Connecticut Offices HARTFORD — The 1950 state elections found State Treasurer Joseph Adorno, Republican, being re-elected, and former actor named governor of Connecticut. Adorno is a son of Sal Adorno sr.. owner and operator of the Palace Theatre, Middletown. Elected governor was Congressman John Davis Lodge, formerly of motion picture roles. He defeated Governor Chester Bowles (Dem.), former partner in the New York advertising agency of Benton & Bowles. BOSTON T eon Brandt, head of exploitation, advertising and publicity for ELC was here working on "The. Sun Sets at Dawn," which will open at the Paramount and Fenway December 7, with Jack Saef. Joe Mansfield and Charlie Barron, publicists . , . Charlie Wilcox, Orleans Theatre, Orleans, made his first appearance in the district following his release from the Evans Memorial hospital where he was under observation for two weeks. Others on the Row were Elihu Glass, Majestic, West Springfield; Ned Eisner, Cameo, TJxbridge, who reports that his new drive-in in Uxbridge has closed for the season after a successful first year; Joe Liss, who has taken over the Astor, Lawrence; Spero Latchis, Latchis circuit; Curtis Morse, Lafayette, Haverhill, and Irving Dunn, Granite Square, Manchester, N. H. Barbara Lally, secretary to Morris Master Motion Picture Co., took a leave for two months and is now touring England, France, Switzerland and Italy . . . Kenneth Mayer has rejoined U-I as salesman in the Rhode Island Alan Strulson of New territory . . . York has been appointed a salesman at 20th- Fox with his territory unassigned as yet . . . At MGM, the western Massachusetts territory has been given to Joe Rahilly, formerly a booker, while Gerald McGowan has been transferred from the Indianapolis territory as Joseph Rathgeb. former booker at a booker. Monogram and Motion Picture Sales, also has joined the booking staff at Metro. The Beacon Hill Theatre's Thanksgiving day picture was "The Golden Salamander," accompanied by a two-reeler "The Moor's Pavane" which had its American premiere here. Charles Barron of ELC was in on publicity for "Salamander," arranging a luncheon for the film critics before the press screening . . . "The MGM Story" which was screened at the TOA convention in Houston, was shown at an invitation screening at Loew's State. A sound technician came along with the film to insure its proper handling. The picture ran about 40 minutes and the MGM offices were closed for an hour and a half that day to enable the office staff to see it. Also invited were the film critics, radio and press reporters. married on the Isle The engagement has been announced of with the U.S. army during World War II. Elaine Gaetani, secretary to E. M. Loew, to Robert Newhook, publicity director of Loew's Theatres in Boston, with a wedding Piper Laurie to Star date set for February 24. Elaine, the daughter of Dr. Co-starring with Donald O'Connor in U-I's and Mrs. Arthur Gaetani lives in Milton, "Francis Goes to the Races" will be Piper Laurie. while Newhook, a Boston university graduate, class of 1950, resides in Mattapan. Following a honeymoon into the Canadian Rockies, the couple will live in Boston, with Elaine resuming her position at the E. M. Loew circuit. Mrs. N. Peter Rathvon, producer of "The Sun Sets at Dawn" which will have its world premiere at the Paramount and Fenway Theatres on December 7, will come to Boston for the opening, accompanied by Philip Shawn, who has a featured part in the film, and Leon Brandt, exploitation head of Eagle-Lion Classics. Joe Mansfield, ELC publicist, is arranging press and radio interviews for Mrs. Rathvon. Roy E. Heffner and his son Roy, jr. each bagged a buck deer on their latest hunting trip in the wilds of Moosehead, Maine. They strapped the bucks on either side of their auto fenders and caused great interest in the district when they drove along Church Street with the unusual display . . . John McGrail, Universal publicist, has gone to New York to visit the home office for a few days. Lou Novins of Paramount Pictures, New York, will speak at the national convention of the Kappa Nu fraternity to be held at the Somer.set hotel here December 24. Leon Levenson, manager of ATC's candy and vending department, is serving on the convention committee. Levenson, a 1928 Harvard graduate, is an old friend of Novins who graduated from Boston university in 1929. Other industryites who are members of the fraternity are Ted Fleisher, Interstate Theatres; Harold Gordon, manager of ATC's Waltham Theatre, and Sam Resnick, Playhouse, Andover. Ken Prickett of Smith Management Co., former MGM publicist here, has returned to his Quincy home after nearly five months in the midwest, where he is a district manager for Philip Smith's drive-in theatres. He will remain in New England through the Christmas holidays. Jack Hauser, president and business agent of Local 96 of the Worcester projectionists union, has retired after 30 years as head of that union . . . Charles H. Parker, projectionist at the Capitol, Allston, and a member of Local 182, has retired after 40 years of service. He will live in New Hampshire where he has bought a house near Exeter. Another veteran projectionist of Local 182 has retired. John H. Mason, operator of the Seville, East Boston, an ATC theatre, resigned after 25 years of service and will live quietly in Allston with his family. Ralph K. Jordan, projectionist at the Franklin Park Theatre, died at his home. H. A. Tuccis Celebrate BRIDGEPORT. CONN. — Henry A. Tucci of the Poll staff, and his wife Anne celebrated their fifth wedding anniversary. They were of Capri while Tucci was I I WILLIAM RISEMAN ASSOCIATES Theatre Specialities in Remodeling and Redecorating 162 Newbury Street Bost BOXOmCE December 2, 1950 101 i
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(A .rvos\«- I Celebrate the Happy
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Technicolor Gi!Y COOPER^ RUTH ROMAN
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. . CAN'T RELEGATE DRIVE-INS TO STA
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A Message of Vital Importance To Al
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), [he lAL WALLIS ptember AfFair AN
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FIVE SONGS Scott "making vivid impr
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TOTAL COST: $6,000,000 'Quo Vadis'
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FOR EVERY HOUSE IN THE LAND! iTi^l"
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New Approaches to Sharing Advertisi
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UowVI'i The h\g Egg of T/ie Egg and
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LETTERS THAT COMPO-TOA CONTROVERSY
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charles ...the talk of the trade n3
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7iJcL4AiK^to*t ^cficnt By ISABEL OL
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— . . Maxwell . . . Borrowed . .
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MGM Tieups Geared to Aid Subsequent
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160 — Showmanship Exhibitors' To
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14-Ton Missile (It's Real) Rockets
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: Dec. Manager in Snrall College To
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' Smart Outside Flash Costs Little
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%ei^ %imi MOTION PICTURE mJECTORS..
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BRITISH FEATURE RUNS GAIN STEADILY
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1 AB For literature on products adv
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PART in A Manual of Drive-ln Design
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A Manual of Drive-ln Design (Contin
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Discuss Advantages of In-Car Heater
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EQUIPMENT €r DEVELOPMENTS Mills O
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PO0 TO DRIVE-IN GREATER PROFITS Add
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— Choose the Super that Meets You
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incre^isem WITH BLACK LIGHT INTERIO
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I Rep), a bill for the drawing powe
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• llCassino 5 Alphabetical Pictur
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9! ++ Vory Good; + Good; * Fcrir;
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CHECK RUNNING TIME WITH LOCAL EXCHA
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I r ^• CHECK RUNNING TIME WITH LO
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' . 20th Century-Fox d. N o. Title
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Opinions on Current Productions; Ex
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