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Boxoffice-December.02.1950

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Experience Proves:<br />

Chewing Gum Will Add to Their<br />

Enjoyment of Your Theatre<br />

Paramount Theatre,<br />

Atlanta, Ga., displays<br />

chewing gum for the<br />

convenience of patrons<br />

and for extra revenue.<br />

Mayfair Theatre,<br />

Asbury Park, N. J.,<br />

profits from sale of wellknown,<br />

fast-selling<br />

brands of chewing gum.<br />

You build good will and extra profits by selling<br />

and displaying popular brands of chewing gum<br />

It's a "good, old American custom" for<br />

millions of people to chew gum at the<br />

movies. Chewing gimi helps them relax<br />

and adds to their enjoyment of the theatre.<br />

What's more, hundreds of theatres are<br />

cashing in on the popularity of chewing<br />

gum by making it easily available to<br />

their patrons. You can do the same.<br />

Display popular Wrigley's Spearmint,<br />

Doublemint, "Juicy Fruit", and other<br />

well-advertised, fast-selling brands of<br />

chewing gum within easy sight and reach<br />

of your patrons. They will appreciate this<br />

service which you provide for their enjoyment,<br />

and your sales of chewing gum will<br />

bring in substantial extra revenue.<br />

BOXOFFICE :: December 2, 1950

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