Boxoffice-December.02.1950

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I PROFIT'S GOT I RHYTHM There's a steady beat to the extra net exhibitors can make by adding refreshment to entertainment. Day after day, week after week, the profit from Coca-Cola piles up on the black side of your ledger. Thousands of theater operators are making easy money by offering ice-cold Coca-Cola. Why not join them? For all details, write The Coca-Cola Company, P. O. Box 1734, Atlanta, Georgia.
Experience Proves: Chewing Gum Will Add to Their Enjoyment of Your Theatre Paramount Theatre, Atlanta, Ga., displays chewing gum for the convenience of patrons and for extra revenue. Mayfair Theatre, Asbury Park, N. J., profits from sale of wellknown, fast-selling brands of chewing gum. You build good will and extra profits by selling and displaying popular brands of chewing gum It's a "good, old American custom" for millions of people to chew gum at the movies. Chewing gimi helps them relax and adds to their enjoyment of the theatre. What's more, hundreds of theatres are cashing in on the popularity of chewing gum by making it easily available to their patrons. You can do the same. Display popular Wrigley's Spearmint, Doublemint, "Juicy Fruit", and other well-advertised, fast-selling brands of chewing gum within easy sight and reach of your patrons. They will appreciate this service which you provide for their enjoyment, and your sales of chewing gum will bring in substantial extra revenue. BOXOFFICE :: December 2, 1950
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m flHlBIll Entered is Mcond-titu na
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(A .rvos\«- I Celebrate the Happy
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Technicolor Gi!Y COOPER^ RUTH ROMAN
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j , — ' w-;"'i,uffl»^'''W 'I i.
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. . CAN'T RELEGATE DRIVE-INS TO STA
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A Message of Vital Importance To Al
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), [he lAL WALLIS ptember AfFair AN
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FIVE SONGS Scott "making vivid impr
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TOTAL COST: $6,000,000 'Quo Vadis'
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FOR EVERY HOUSE IN THE LAND! iTi^l"
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New Approaches to Sharing Advertisi
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UowVI'i The h\g Egg of T/ie Egg and
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LETTERS THAT COMPO-TOA CONTROVERSY
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charles ...the talk of the trade n3
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7iJcL4AiK^to*t ^cficnt By ISABEL OL
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— . . Maxwell . . . Borrowed . .
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MGM Tieups Geared to Aid Subsequent
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160 — Showmanship Exhibitors' To
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14-Ton Missile (It's Real) Rockets
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: Dec. Manager in Snrall College To
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' Smart Outside Flash Costs Little
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. . William . . . . Andrew . . Paul
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%ei^ %imi MOTION PICTURE mJECTORS..
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BRITISH FEATURE RUNS GAIN STEADILY
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Television Ads Continue To Overshad
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. . Wally . . Ralph . . . For . . H
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TBA Television Clinic Agenda Comple
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STUDIO PERSONNELITIES Barnstormers
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^(mcOm ^cfront pOR SOME TIME past t
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. . . Apologies a SALT LAKE CITY Di
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Arizona Honors Robert Stillman, Pro
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%e!m. %du». MtnoN pieruitE mimm. .
Page 66 and 67: MINNEAPOLIS Tn the 1930s, when Char
Page 68 and 69: • . . That . . Other . . Another
Page 70 and 71: ! Dale McFarland to Coordinafor Pos
Page 72 and 73: %ei^ %im MOTION PICTURE mJHCTOKS...
Page 74 and 75: . . Johnnie BOOK NOW MEMPHIS n bliz
Page 76 and 77: . . bui . . Morris . . Frank . , W.
Page 78 and 79: • Century Projection and Sound Eq
Page 80 and 81: . . The . . Alan DALLAS Jijtrs. Min
Page 82 and 83: . . Mark . . Thanksgiving . . . .
Page 84 and 85: %ei^ %ilSm^ MOTION PICTURE PROJECTO
Page 86 and 87: . . Mrs. . . Oral . . Guy . . The I
Page 88 and 89: - . . Out-of-town . . Loew's . . Th
Page 90 and 91: Ludwig Sussman Revives Program Of W
Page 92 and 93: %er^ %imil MOTION PICTURE PROJHCTOK
Page 94 and 95: . . The . . . . . . . . PITTSBURGH
Page 96 and 97: I . . Carl . . Edward . . John DETR
Page 98 and 99: Akron Bingo Menaced By Taxpayers' S
Page 100 and 101: ' %ei^ %iM» MOTION FieiURE PROJECT
Page 102 and 103: . . Ray . . The . . Paul ! . . . Gl
Page 104 and 105: . . . Jimmy — — CELEBRATE ANNIV
Page 106 and 107: . . NEW HAMPSHIRE T ouis DeRochemon
Page 108 and 109: . . . Raymond . . Arthur . . Allan
Page 110 and 111: . . New . . . The . . . Bill . . .
Page 112 and 113: . . Casey . . The . . . . . Enjoy O
Page 114 and 115: A Good Investment
Page 118 and 119: I FOR THE **t national celit: 75 TO
Page 120 and 121: \ \ ^fe^ Let '"Nameless" Syrups Dry
Page 122 and 123: ADDING PROFITS WITH SEASONAL SPECIA
Page 124 and 125: Ketreshment Handbook (Continued fro
Page 126 and 127: I Continued from preceding page' To
Page 128 and 129: This view of the romp area of the C
Page 130 and 131: 1 The dramatic quality of illuminat
Page 132 and 133: FOR THE BIGGEST SCREENS it's ASHCRA
Page 134 and 135: . . FOR DRIVE-INS! MAKE MORE REFRES
Page 136 and 137: Winterizing Theatre Floors I Contin
Page 138 and 139: ]0I I Winterizing Theatre Floors (C
Page 140 and 141: WHEREVER APPEARANCE AN^NEATNESS CAR
Page 142 and 143: IF YOU ARE fUSSY' about PICTURE QUA
Page 144 and 145: I — You Have the fINEST in a GRIG
Page 146 and 147: mmmmm — ,^. HERES SENSATIONAL NEW
Page 148 and 149: ft «5 low budget' LIGHT DIMMING EQ
Page 150 and 151: 1 AB For literature on products adv
Page 152 and 153: *^^^J^
Page 154 and 155: PART in A Manual of Drive-ln Design
Page 156 and 157: A Manual of Drive-ln Design (Contin
Page 158 and 159: Discuss Advantages of In-Car Heater
Page 160 and 161: EQUIPMENT €r DEVELOPMENTS Mills O
Page 162 and 163: PO0 TO DRIVE-IN GREATER PROFITS Add
Page 164 and 165: — Choose the Super that Meets You
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incre^isem WITH BLACK LIGHT INTERIO
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I Rep), a bill for the drawing powe
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• llCassino 5 Alphabetical Pictur
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9! ++ Vory Good; + Good; * Fcrir;
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CHECK RUNNING TIME WITH LOCAL EXCHA
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I r ^• CHECK RUNNING TIME WITH LO
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' . 20th Century-Fox d. N o. Title
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Opinions on Current Productions; Ex
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. wi , Mioef. A:S: 10c per word, Tn
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Boxoffice-December.02.1950

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