Boxoffice-December.02.1950

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WHEREVER APPEARANCE AN^NEATNESS CARE FOR YOUR CARPETING by G. WALTER BRUNING* you ii see LINTEX COLLARS & FRONTS Progressive flwu Cnrtiiy uaia un mosc KEw vtii cirr, N. «. Chains and Independents have found that Lintex Paper Collars and Fronts are convenient and economical. These collars and fronts are made from specially processed paper with a linen finish. When soiled they are thrown away. No laundry problems with REVERSIBLE COLLAR CO. Ill PUTNAM AVENUE CAMBRIDGE, MASS. VÂRPETiNG REPRESENTS a Substantial investment in beauty for any theatre. Probably no other single item does more to create the necsssary atmosphere of luxury and elegance in its decor. Since maintaining both a beautiful and comfortable house has become so essential, the question is often asked by managers—what can I do to ksep my carpeting looking as good two years from now as it does today? What can I do to increase its life, its serviceability? Once carpeting has been laid on a floor, its durability and ultimate value depends largely upon the attention it receives. Like a suit of clothes, it must be kept clean, for dirt is a carpet's worst enemy. DAILY VACUUMING VITAL At least once a day all carpeted areas should be given a thorough vacuuming. Where areas are heavily traveled, it is advisable that this be done following each performance when possible. Dirt and dust, if allowed to remain in a carpet, will grind and embed itself into the pile, cutting the fibre at the base of the carpet. This, of course, reduces carpet life. Though simple maintenance can be performed from day to day by the theatre's own crew it is advisable for the manager to find and establish confidence in a good local cleaning establishment. No one can advise better and do more to help the theatre manager get real dollar value out of his carpeting purchase than the professional cleaner. It is wise to allow him to inspect the carpet periodically and make his recommendations. Entrust your carpet's life to his hands. He will add years to its serviceability and beauty. PERIODIC INSPECTION From time to time the local contractor who made the installation should also be called in for a thorough and systematic •Manager oi Contract Sales, A. & M. Karagheucheck of the entire house. He will no doubt discover factors which may be contributing to the carpet's rapid and unnecessary wear. No two areas in a theatre receive exactlj the same amount of traffic, therefore some parts show wear much more quickly than others. Rather than wait until these worn areas appear and unbalance the entire theatre by shifting the carpeting, it is advisable to have the local contractor inspect the entire house at least once every six months. His trained eye will spot sections that may be showing wear. He will be able to advise the best way in which to snift the carpet and equalize its wear throughout the entire theatre, to keep the whole house looking the same. Stair carpeting receives probably the most severe wear, therefore it is advisable to have the contractor check the condition of the nose of the steps frequently. If nosings show excessive wear, carpeting should be shifted periodically in order to insure its maximum wear life. CHECK FOR LOOSENESS Occasionally a looseness will appear where carpet has had to be joined together in strips. This condition should be frequently checked. The repair job becomes harder if you wait until the seams and joints separate. Some carpeting, when it has been on the floor for a time, will develop puckers and wrinkles, due to peculiar atmospheric conditions. If left alone and not carefully restretched, this bulging will cause rapid wear in the backing as well as in the pile. Since replacement often becomes necessary due to excessive wear in certain heavy traffic areas, theatre owners should allow some additional yardage for replacement when carpet is originally purchased. Most manufacturers say that about five to ten per cent extra should be included in the original order to cover replacement needs. tor one SttPPl*^ NATIONAL SAVE MORE ON CARBONS Patents Pending CALI CARBON COUPLERS Let You Burn All the Carbon "They're Expendible" The most popular carbon sover, used by more theatres than ALL other makes COMBINED At all progressive supply houses. Prices per hundred, postpaid. Not Packed in Mixed Sizes. 6 or 7mm, either size $2.00 5/16 inch or 8mm $2.50 9mm $3.00 (Add sales tax for your state) ORDER NOW Full Refund If not 100% Satisfied CALI Products Company 3719 Morjori* War Sacramento 17, Calif. For full information use the postage-paid card, in this issue. Write in this ad's key number 26-C. 26 The MODERN THEATRE SECTION
MIAMI BEACH'S CXUH^ THEATRE features KROEHLER ^MM-âm seats Built and operated by Wometco Theatre Circuit, Mitchell Wolfson and Sidney Meyer, co-owners. • ARCHITECT MICHAEL J. DeANGELIS Florida's largest, newest and finest theatre provides: • Escalator to balcony • Tropical garden lobby • Theatre television • Completely air-conditioned • 2500 de luxe seats • Full depth latex rubber seat units • 100% nylon fabrics • Latex rubber upholstered arms • Deep, spring-filled backs KROEHLER THEATRE SEATS THE WORLD'S FINEST THEATRE SEAT 666 Lake Shore Drive, Chicago 11, Illinois • Canadian Theatre Chair Co., Ltd., 40 St. Patrick St., Toronto 2B, Canada BOXOFFICE :: December 2, 1950 27
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m flHlBIll Entered is Mcond-titu na
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(A .rvos\«- I Celebrate the Happy
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Technicolor Gi!Y COOPER^ RUTH ROMAN
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j , — ' w-;"'i,uffl»^'''W 'I i.
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. . CAN'T RELEGATE DRIVE-INS TO STA
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A Message of Vital Importance To Al
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), [he lAL WALLIS ptember AfFair AN
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FIVE SONGS Scott "making vivid impr
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TOTAL COST: $6,000,000 'Quo Vadis'
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FOR EVERY HOUSE IN THE LAND! iTi^l"
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New Approaches to Sharing Advertisi
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UowVI'i The h\g Egg of T/ie Egg and
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LETTERS THAT COMPO-TOA CONTROVERSY
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charles ...the talk of the trade n3
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7iJcL4AiK^to*t ^cficnt By ISABEL OL
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— . . Maxwell . . . Borrowed . .
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MGM Tieups Geared to Aid Subsequent
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160 — Showmanship Exhibitors' To
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14-Ton Missile (It's Real) Rockets
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: Dec. Manager in Snrall College To
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' Smart Outside Flash Costs Little
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. . William . . . . Andrew . . Paul
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%ei^ %imi MOTION PICTURE mJECTORS..
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BRITISH FEATURE RUNS GAIN STEADILY
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Television Ads Continue To Overshad
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. . Wally . . Ralph . . . For . . H
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TBA Television Clinic Agenda Comple
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STUDIO PERSONNELITIES Barnstormers
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^(mcOm ^cfront pOR SOME TIME past t
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. . . Apologies a SALT LAKE CITY Di
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Arizona Honors Robert Stillman, Pro
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%e!m. %du». MtnoN pieruitE mimm. .
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MINNEAPOLIS Tn the 1930s, when Char
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• . . That . . Other . . Another
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! Dale McFarland to Coordinafor Pos
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%ei^ %im MOTION PICTURE mJHCTOKS...
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. . Johnnie BOOK NOW MEMPHIS n bliz
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. . bui . . Morris . . Frank . , W.
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• Century Projection and Sound Eq
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. . The . . Alan DALLAS Jijtrs. Min
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. . Mark . . Thanksgiving . . . .
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%ei^ %ilSm^ MOTION PICTURE PROJECTO
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. . Mrs. . . Oral . . Guy . . The I
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- . . Out-of-town . . Loew's . . Th
Page 90 and 91: Ludwig Sussman Revives Program Of W
Page 92 and 93: %er^ %imil MOTION PICTURE PROJHCTOK
Page 94 and 95: . . The . . . . . . . . PITTSBURGH
Page 96 and 97: I . . Carl . . Edward . . John DETR
Page 98 and 99: Akron Bingo Menaced By Taxpayers' S
Page 100 and 101: ' %ei^ %iM» MOTION FieiURE PROJECT
Page 102 and 103: . . Ray . . The . . Paul ! . . . Gl
Page 104 and 105: . . . Jimmy — — CELEBRATE ANNIV
Page 106 and 107: . . NEW HAMPSHIRE T ouis DeRochemon
Page 108 and 109: . . . Raymond . . Arthur . . Allan
Page 110 and 111: . . New . . . The . . . Bill . . .
Page 112 and 113: . . Casey . . The . . . . . Enjoy O
Page 114 and 115: A Good Investment
Page 116 and 117: I PROFIT'S GOT I RHYTHM There's a s
Page 118 and 119: I FOR THE **t national celit: 75 TO
Page 120 and 121: \ \ ^fe^ Let '"Nameless" Syrups Dry
Page 122 and 123: ADDING PROFITS WITH SEASONAL SPECIA
Page 124 and 125: Ketreshment Handbook (Continued fro
Page 126 and 127: I Continued from preceding page' To
Page 128 and 129: This view of the romp area of the C
Page 130 and 131: 1 The dramatic quality of illuminat
Page 132 and 133: FOR THE BIGGEST SCREENS it's ASHCRA
Page 134 and 135: . . FOR DRIVE-INS! MAKE MORE REFRES
Page 136 and 137: Winterizing Theatre Floors I Contin
Page 138 and 139: ]0I I Winterizing Theatre Floors (C
Page 142 and 143: IF YOU ARE fUSSY' about PICTURE QUA
Page 144 and 145: I — You Have the fINEST in a GRIG
Page 146 and 147: mmmmm — ,^. HERES SENSATIONAL NEW
Page 148 and 149: ft «5 low budget' LIGHT DIMMING EQ
Page 150 and 151: 1 AB For literature on products adv
Page 152 and 153: *^^^J^
Page 154 and 155: PART in A Manual of Drive-ln Design
Page 156 and 157: A Manual of Drive-ln Design (Contin
Page 158 and 159: Discuss Advantages of In-Car Heater
Page 160 and 161: EQUIPMENT €r DEVELOPMENTS Mills O
Page 162 and 163: PO0 TO DRIVE-IN GREATER PROFITS Add
Page 164 and 165: — Choose the Super that Meets You
Page 166: increîsem WITH BLACK LIGHT INTERIO
Page 169 and 170: I Rep), a bill for the drawing powe
Page 171 and 172: • llCassino 5 Alphabetical Pictur
Page 173 and 174: 9! ++ Vory Good; + Good; * Fcrir;
Page 175 and 176: CHECK RUNNING TIME WITH LOCAL EXCHA
Page 177 and 178: I r ^• CHECK RUNNING TIME WITH LO
Page 179 and 180: ' . 20th Century-Fox d. N o. Title
Page 181 and 182: Opinions on Current Productions; Ex
Page 183 and 184: . wi , Mioef. A:S: 10c per word, Tn
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Boxoffice-December.02.1950

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