Boxoffice-December.02.1950
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HERES SENSATIONAL NEWSl<br />
Announcing the Brand-New All-Steel<br />
UNIVERSAL CHAIR LINE<br />
i<br />
'<br />
ENGINEERING<br />
OLUTIONARY IN<br />
TRIUMPH!<br />
PRINCIPLI<br />
Makes possible the ultimate in flexibility . . .<br />
a production method that<br />
ERMITS<br />
TREMEN DOUS<br />
SAVINGS FOR THE EXHIBITOR<br />
The Greatest Chair Values in<br />
he History of Show Business.<br />
if THE NEW "WONDER HINGE"—full floating, full compensating,<br />
self aligning—absolutely frictionless, comp'etely silent. This is<br />
truly an amazing advancement in hinge engineering. All working<br />
parts fully enclosed. The "Locked In" feature assures the cushitir<br />
being firmly held in the chair yet not a single tool is required to<br />
remove or replace the seat nnd hinge—completely silent with up<br />
and down rubber stops. Automotic and foolproof seotlifting<br />
mechanism permits easier control by patron and maximum safety<br />
^ NEW DURABILITY—finest all-steel construction— the sturdiest<br />
choir made.<br />
if NEW LUXURIOUS COMFORT—improved relationship of positior<br />
of back to seat—a treat that will keep your patrons coming bock'<br />
-^ NEW SAFETY FOR TOES and CLOTHES—new steel back panelcompletely<br />
covers the seat— prevents pinching hazards. No pro<br />
truding nuts, bolts or screws to snag or tear clothes or hose.<br />
if NEW DESIGN IN STEEL END STANDARDS—more passing room-J<br />
new design in seat pan for greater strength.<br />
if NEW BEAUTY IN SEATING— smort, attractive styling, closed<br />
panel, full length steel center standards—s'eek design.<br />
NOW, FOR THE FIRST TIME , a single custom-built<br />
chair ,s offered in 32 DIFFERENT MODELS , 16 different<br />
construction combinations—each in either retractable<br />
or conventional type. Slide-Back and conixed<br />
with uniformity<br />
if NEW ECONOMY OF MAINTENANCE—new<br />
sign for greater upholstery protection—a super<br />
back and<br />
smooth<br />
pan daf<br />
finish fo *<br />
easy cleaning.<br />
if NEW EASE IN REUPHOLSTERING— for maximum service, mor<br />
even usage, seats can be quickly rotated as to location in th<br />
theatre. It takes but a few seconds—no need to remove screw<br />
it or bolts. In is reupholstering, exceptionally easy to remove an^<br />
replace upholstered parts.<br />
j^ NEW EASE OE INSTALLATION— with any condition, in on<br />
location, in any theatre.<br />
See this sensational new chair now at your local dealers, c<br />
write today for details and prices.<br />
COMPANY<br />
GRAND RAPIDS, MICH.<br />
Bfej^^r^-SS
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