Boxoffice-December.02.1950
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—<br />
Choose the<br />
Super that<br />
Meets Your Special<br />
Needs<br />
Any one of these Super Specialized Theatre Cleaners will solve any ond<br />
all of your cleaning problems to your complete satisfaction. All are designed<br />
and tool-equipped for the dependable and thorough performance<br />
of every cleaning job. All are rugged, portable, with fast positive pick up.<br />
The MODEL M. A streamlined Super for heavy duty general use. Light<br />
weight, ready portability, simple operation. A safety trap catches without<br />
damage metal and other solid objects picked up by floor tool.<br />
The MODEL QS. A quiet suction cleoner with the same powerful<br />
Super pick up. Practically noiseless operation. Cleans efficiently<br />
without disturbing or interferring with entertainment. Light weight<br />
and easily portable on any kind of floor.<br />
The MODEL QR All Super features plus wet pick up. Carpets<br />
2. Model QS.<br />
and rugs can be dried after shampooing where they lie. Suds and<br />
scrub water removed from bare floors. Saves time, expense, and inconvenience.<br />
Standard tool equipment enables you to do general and usual cleoning. Special tools for<br />
specific and difficult tasks may be obtained at small additional cost.<br />
Ask your supply dealer for a demonstration. See for your self why thousands of theatre<br />
owners 'solve their problems with a Super. Write for complete data.<br />
NATIONAL SUPER SERVICE COMPANY, INC.<br />
1941 N. 12th Street, Toledo 2, Ohio<br />
SUPER SUCTION<br />
Tlie following concerns have recently<br />
filed copies of interesting descriptive literature<br />
with the Modern Theatre Information<br />
Bureau. Readers who wish copies may<br />
obtain them promptly by using the Readers'<br />
Bureau postcard in this issue of The Modern<br />
Theatre.<br />
L-1210—A SINGLE SHEET which tells the<br />
advantages of a new textbook on advertising<br />
for the theatreman is offered by the<br />
Helpful Pi-ess. According to the publisher,<br />
this service makes it possible to test the<br />
effectiveness of your advertising before it<br />
is published. The author is Calvert Lindquest.<br />
advertising and sales consultant.<br />
L-iail—A FOUR-PAGE FOLDER of the Lucky<br />
Club Co. tells the story of its line of franchise<br />
beverages in the soft drink field. A<br />
full range of flavors, an advertising program<br />
to back up the dealer and a comprehensive<br />
profit story is told in the literature.<br />
L-1212—A TWO-COLOR SINGLE SHEET Of<br />
the Fred Hebel Corp. describes and illustrates<br />
a coin-operated new ice cream vender.<br />
The unit offers buyers a choice of<br />
five different flavors of stick confections.<br />
Because cartoning of individual bars is unnecessary<br />
with this dispenser, an additional<br />
profit is available on each bar.<br />
L-1213 An attractive full-color folder<br />
of the murals available to the theatreman<br />
for dressing a dull corner or wall is offered<br />
by Foto Murals of California. The brochure<br />
gives sizes and price of each mural<br />
and answers a number of the questions<br />
sure to be asked by the exhibitor interested<br />
in this novel decorative treatment.<br />
An "Added" Service to Our Customers<br />
All ADC Curtain Tracks are now being furnished with sash cord for hand-operated<br />
tracks and wire-center bell cord for machine operated tracks — AT NO<br />
EXTRA COST! And, it's the world's finest cord, too. Immediale delivery oi cord<br />
for replacement or stocking purposes. Available in all sizes for all ADC Tracks<br />
and for use with Autodrape & Silver Service Curtain Machines.<br />
AUTOMATIC<br />
DEVICES COMPANY<br />
116 N. 8th St. Allentown, Pa.<br />
SUPPORT THE MOST CELEBRATED CURTAINS IN THE WORLD<br />
Announcing ""PERFECTION IN REFLECTION'<br />
25 YEARS EXPERIENCE<br />
SeamU^A SUoen. a*ut SeeunicA^^ TOAlte ScneeM4.<br />
POLA-RAY NOW PRESENTS<br />
THE PROJECTION SCREEN OF TOMORROW<br />
CUSTOM-BUILT SCREENS TO MEET ALL REQUIREMENTS<br />
SEAMLESS SILVER - SEAMLESS WHITE - VINYL - PROXYLIN<br />
POLA-RAY PRODUCTS FULLY GUARANTEED<br />
Dealer Inquiries Invited<br />
POLA-RAY PROJECTION SCREEN COMPANY, INC.<br />
5401 CAHUEN6A BLVD. NORTH HOLLYWOOD, CALIF.<br />
L-1214 Sixteen pages of interesting<br />
photographs, drawings and descriptive<br />
matter are contained in a recent catalog<br />
of J. R. Clancy, Inc., manufacturers of all<br />
kinds of curtain controls and stage equipment.<br />
Shown in the book are outstanding theatre<br />
installations of contour curtains, the<br />
motorized bandcar described in this issue<br />
of The Modern Theatre and other units<br />
of staging equipment.<br />
L-1215 Pull presentation of the new<br />
General Precision Laboratories' Videofilm<br />
method of presenting theatre television is<br />
included in a booklet offered by National<br />
Theatre Supply Co. The book pictures each<br />
element in the chain of equipment which<br />
takes the image from a television camera,<br />
records it on film, processes that film and<br />
puts a finished picture on a theatre screen<br />
within 60 seconds.<br />
Suggested methods of using the complete<br />
system, plus a diagramatic outline of operation<br />
is included in the book.<br />
L-1216 Complete, up-to-date reference<br />
manuals, designed for use by architects,<br />
contractors and supervisors, and classifying<br />
proper floors to suit various conditions<br />
in industry, have been prepared by Multi-<br />
Clean Products, Inc. These manuals pro-<br />
50<br />
Tho MODERN THEATRE SECTION
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