Boxoffice-December.02.1950

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I Continued from preceding page' To get the maximum bag yield from popcorn the unpopped corn should be placed so that it will remain at room temperature at least 24 hours before popping. If you are storing your corn in a cool place, be sure to take out a sufficient Quantity to remain at room temperature for a 2i-hour period prior to popping. Popcorn pops best at a moisture content of between 12 and 13 per cent, which is the condition of the corn when it is processed. If the moisture content is below 11 or above 14 per cent, popping will be unsatisfactory. There is a great difference in the manner in which popcorn of high and low moisture content pops. HUMIDITY AN IMPORTANT FACTOR Corn too dry pops feebly with a somewhat muffled sound. The kernels often only partly split open and the unpopped area appears rather darkened and scorched. On the other hand, corn with too much moisture content pops with a rather loud explosion although the kernels are small, rough and jagged. We do not have moisture measuring instruments and do not need them. Corn will sometimes pop better at low temperature and sometimes better at a high temperature, depending upon the moisture content. ADJUST THERMOSTAT FROM TESTS By adjusting the thermostat on your machine you can obtain the maximum results. To do this, pop one kettle at a temperature of 450 degrees, another at 475 degrees, another at 500 degrees and another at 525 degrees. Compare the grains and use the temperature settng at whch the largest flaky grains are obtained. In adjusting these temperature settings, first pour the seasoning into the kettle and wait a couple of minutes for the temperature to rise or fall to the new setting before popping the next test kettle of corn. Close supervision should be maintained to see that the popcorn girl is not "stuffing" the boxes. This is done by pili7ig the box beyond the open flaps arid then crushing the corn into the box as the flaps are closed. In filling the lock-bottom boxes enough corn should be placed into the box so that when the top flaps are closed the corn will force the lock bottom even. The "stuffing" of popcorn boxes can amount to a loss of from $15 to $20 in a one hundred pound bag of unpopped corn. In some of our theatres we have as many as two popcorn machines and in these towns when a breakdown occurs one machine can do the job until necessary repairs are made. For towns where wc only have one machine I have a spare motor and housing and a thermostat in La- Representative of the principles set forth in the recently prepared refreshment manual is the attractive refreshment service counter of the Manos Theatre in Monessen, Pa., shown above. trobe. Should a breakdown occur, they call me by telephone and I can give them immediate service. Every theatre now has and should always keep on hand one spare kettle heating element. This is the most common part of the machine to burn out and one which can be easily and quickly replaced, locally. POPCORN BOX INVENTORY Only by maintaining an accurate count and inventory of your popcorn boxes can you accurately record the correct amount of money taken in through the sale of popcorn and candy. Your popcorn boxes should be kept under lock and key and inventoried as accurately as your tickets. A level should be established for your theatre and this number of boxes, say 200, should be given to your candy girl at the opening of business each day. Count the boxes at the close of each day's business and the difference between the number on hand and the number of boxes you started the day with is the correct number of boxes sold during that day. The following day the number of boxes you sold the day before should be added to the number on hand which would build her number of boxes to start the next day's business back to the level of. say 200. Money for the amount of popcorn sold should be taken out of your total popcorn and candy receipts for that day. The remainder of the money would be the amount of candy sold during that day. The only accurate check you have on candy is by your weekly physical inventory. With our popcorn boxes being our sole method of control it is very clear why these boxes should be under the personal control of the manager. SELECTION OF SALES ATTENDANTS In the first place the candy girl is one of the most important cogs in the whole setup. Is she clean and neat looking? Does she smile and have a pleasing personality? She does not have to be a beauty contest winner but she should certainly be nice looking. Good looks and sweets go hand in hand. Single girls are preferred because the candy jobs, like our usher jobs, are mostly parttime work and consequently do not affoi'd a large salary to a person having to support a home. Before a neio girl is put behind your candy counter, be sure she is thoroughly instructed in selling candies in theatres and also thoroughly trained in the operation of the candy stand including the popping and boxing of popcorn. She must be thoroughly indoctrinated loith the fact that she is selling food a7id must consequently keep herself, as well as her candy stand, spotlessly clean at all times. UNIFORMS New poplin, washable uniforms are being ordered for all candy attendants. Each candy girl will have two uniforms and three sets of white changeable cuffs, collars and white caps. It is the responsibility of the manager to see that this candy girl has a crisp, clean uniform on at all times when behind the counter. This applies to relief girls as well. These uniforms button all the way down the front and are therefore easily and quickly put on. 12 The MODERN THEATRE SECTION
TO MAKE ND PROFITS G r R o T A T O R with tour spider-like arms quickly unscrewed with clock-wise twist . . . Inside of kettle then easily cleaned with soft cloth. SWITCH PANEL is waist-high ...no stretching, no awkward reaching for concealed switches. ..three heats: low,medium,high. Use A NewA(a/nj&/^ Aristocrat # It's the easiest popcorn machine to operate. Without taking a single step, operator can turn on switches, load and empty kettle, bag or box the corn, and make change. Greater efficiency . . . greater profits. And your greatest source of profits is the New Cascade Kettle. It pops out 20-40% greater volume. Fewer kernels needed to fill a bag or box. And do the customers like this fluffier popcorn! For greater profits any way you look at it, fill out the coupon today! j^ REMOVABLE HOOD permits adjustments in top of machine . . . Electric shock prevented by circuit breaker operating automatically as top is r(-mo\ cd. FOR COMPLETE MAIL THE COUPQJ © 1950, MANLEY, INC. THE BIGGEST NAME IN POPCORN SAIES AND SERVICE OFFICES IN 37 CITIES • SEE YOUR TELEPHONE DIRECTORY
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(A .rvos\«- I Celebrate the Happy
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Technicolor Gi!Y COOPER^ RUTH ROMAN
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. . CAN'T RELEGATE DRIVE-INS TO STA
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A Message of Vital Importance To Al
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), [he lAL WALLIS ptember AfFair AN
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FIVE SONGS Scott "making vivid impr
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TOTAL COST: $6,000,000 'Quo Vadis'
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FOR EVERY HOUSE IN THE LAND! iTi^l"
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New Approaches to Sharing Advertisi
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UowVI'i The h\g Egg of T/ie Egg and
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LETTERS THAT COMPO-TOA CONTROVERSY
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charles ...the talk of the trade n3
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7iJcL4AiK^to*t ^cficnt By ISABEL OL
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— . . Maxwell . . . Borrowed . .
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MGM Tieups Geared to Aid Subsequent
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160 — Showmanship Exhibitors' To
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14-Ton Missile (It's Real) Rockets
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: Dec. Manager in Snrall College To
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' Smart Outside Flash Costs Little
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. . William . . . . Andrew . . Paul
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%ei^ %imi MOTION PICTURE mJECTORS..
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BRITISH FEATURE RUNS GAIN STEADILY
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Television Ads Continue To Overshad
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. . Wally . . Ralph . . . For . . H
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TBA Television Clinic Agenda Comple
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STUDIO PERSONNELITIES Barnstormers
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^(mcOm ^cfront pOR SOME TIME past t
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. . . Apologies a SALT LAKE CITY Di
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Arizona Honors Robert Stillman, Pro
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MINNEAPOLIS Tn the 1930s, when Char
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! Dale McFarland to Coordinafor Pos
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%ei^ %im MOTION PICTURE mJHCTOKS...
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. . Johnnie BOOK NOW MEMPHIS n bliz
Page 76 and 77: . . bui . . Morris . . Frank . , W.
Page 78 and 79: • Century Projection and Sound Eq
Page 80 and 81: . . The . . Alan DALLAS Jijtrs. Min
Page 82 and 83: . . Mark . . Thanksgiving . . . .
Page 84 and 85: %ei^ %ilSm^ MOTION PICTURE PROJECTO
Page 86 and 87: . . Mrs. . . Oral . . Guy . . The I
Page 88 and 89: - . . Out-of-town . . Loew's . . Th
Page 90 and 91: Ludwig Sussman Revives Program Of W
Page 92 and 93: %er^ %imil MOTION PICTURE PROJHCTOK
Page 94 and 95: . . The . . . . . . . . PITTSBURGH
Page 96 and 97: I . . Carl . . Edward . . John DETR
Page 98 and 99: Akron Bingo Menaced By Taxpayers' S
Page 100 and 101: ' %ei^ %iM» MOTION FieiURE PROJECT
Page 102 and 103: . . Ray . . The . . Paul ! . . . Gl
Page 104 and 105: . . . Jimmy — — CELEBRATE ANNIV
Page 106 and 107: . . NEW HAMPSHIRE T ouis DeRochemon
Page 108 and 109: . . . Raymond . . Arthur . . Allan
Page 110 and 111: . . New . . . The . . . Bill . . .
Page 112 and 113: . . Casey . . The . . . . . Enjoy O
Page 114 and 115: A Good Investment
Page 116 and 117: I PROFIT'S GOT I RHYTHM There's a s
Page 118 and 119: I FOR THE **t national celit: 75 TO
Page 120 and 121: \ \ ^fe^ Let '"Nameless" Syrups Dry
Page 122 and 123: ADDING PROFITS WITH SEASONAL SPECIA
Page 124 and 125: Ketreshment Handbook (Continued fro
Page 128 and 129: This view of the romp area of the C
Page 130 and 131: 1 The dramatic quality of illuminat
Page 132 and 133: FOR THE BIGGEST SCREENS it's ASHCRA
Page 134 and 135: . . FOR DRIVE-INS! MAKE MORE REFRES
Page 136 and 137: Winterizing Theatre Floors I Contin
Page 138 and 139: ]0I I Winterizing Theatre Floors (C
Page 140 and 141: WHEREVER APPEARANCE AN^NEATNESS CAR
Page 142 and 143: IF YOU ARE fUSSY' about PICTURE QUA
Page 144 and 145: I — You Have the fINEST in a GRIG
Page 146 and 147: mmmmm — ,^. HERES SENSATIONAL NEW
Page 148 and 149: ft «5 low budget' LIGHT DIMMING EQ
Page 150 and 151: 1 AB For literature on products adv
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Page 154 and 155: PART in A Manual of Drive-ln Design
Page 156 and 157: A Manual of Drive-ln Design (Contin
Page 158 and 159: Discuss Advantages of In-Car Heater
Page 160 and 161: EQUIPMENT €r DEVELOPMENTS Mills O
Page 162 and 163: PO0 TO DRIVE-IN GREATER PROFITS Add
Page 164 and 165: — Choose the Super that Meets You
Page 166: incre^isem WITH BLACK LIGHT INTERIO
Page 169 and 170: I Rep), a bill for the drawing powe
Page 171 and 172: • llCassino 5 Alphabetical Pictur
Page 173 and 174: 9! ++ Vory Good; + Good; * Fcrir;
Page 175 and 176: CHECK RUNNING TIME WITH LOCAL EXCHA
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Opinions on Current Productions; Ex
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Boxoffice-December.02.1950

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