Boxoffice-December.02.1950

I READERS' BUREAU For
further information
regarding products advertised or mentioned in this issue, use
the postage-paid reply cards below.
NEW EQUIPMENT and DEVELOPMENTS
Briefed from the full descriptions starting on page 46
Key
MILLS ADOS GRAVITY-FED FREEZER P.595
Becently added to tlie line of custard mactilnes and Ice
is cream freezers of Mills Industries a new model whlct
ia gravity fed and comes complete with mix tank to process
15 gallons of mix an Inur.
HOLLYWOOD CANDY ADOS BIG PAY BAR P-59S
The nev Big Pay candy bar of the Hollywood Candy Co.
is being put up In both a 120-count vend pack and a 24-eount
dliplay box for counter showing.
PROTECTIVE PAINT SMOTHERS FIRE P-597
The American franchise for manufacturing flre-retardant
a
paint proved In Canada to be quite effective is held by
Ocean Chemicals Corp. Paint protects any palntable surface.
MAGICLEANER FOAM NEEDS NO RINSING P-59S
A new foam cleaner for theatre fabrics, upholstery and
is its carpeting said by the Magicleancr Corp., manufacturers,
to need no rinsing after application.
NEW LIGHTING FOR SHALLOW INSTALLATION. .. .P-599
A new "Stripline" system of mounting fluorescent tubes
shalluvr channels has been made available by Ben amin
in
Electric Mfg. Co. The system is approved for cornice lighting.
Kw
Number
ADD DIRECTIONAL SIGNS OF PUSTIC P-604
Associated Ticlfet Co. has recently added directional signs
to a general line of plasti.' illuminated and nonlllumlnaled
theatre signs. Any copy is available.
WHEEL LOCK STOPS SPEAKER THEFT P-605
A hurled lock, offered by Itaytone Screen Co., which se'.'jres
one wheel of a drive-in patron's car when he takes a speaker
from the metal container will not release the car until
the speaker is replaced.
AIR DISTRIBUTORS ARE NOT RECESSED P-60e
A new line of Barber Colman air diffusers is designed for
applications where the units cannot be recessed Into the
celling. Pull air adjustment Is possible.
COATING WATERPROOFS MASONRY P-607
United Laboratories. Inc., announces coating
Hydropel, a
for masonry wal.s which Is said to make them entirely water
repellent. The new coating Is transparent.
MULTICLEAN SCRUBBER EASY TO USE P-608
A wide range of brush sizes and motor power is offered
In the .Multi-Clean vacuum cleaners whl-.1i have been designed
with the comfort and convenience of the operator In mind.
LITERATURE TELLS OF ICE CREAM VENDER. .. .L-1212
A coin-operated vender of five dllferent let cream bars
Is descrllied In colorful literature recently released by ttie
Fred Ueb«l Corp. Ib« vender eiiminita Individual urtons.
MURALS ARE ILLUSTRATED IN COLOR L-1213
A full-color folder recently issued by Foto Murals o(
California desaibea the ilrm s line of scenic murals wblcii
can be applied to uninteresting wall space like wallpaper.
STAGE EQUIPMENT ILLUSTRATED L-12U
Cunirols and equipment of J. it. Clancy, Inc., used in
creaLliig many stage elfecls with curtaUin and band curs. Is
pictured and diagiumed In new llleraiure of llw liim.
VIDEOFILM SYSTEM EXPLAINED L-1215
The rapid system ol transferring a tele^islon image onto
16mm Ijlm tor theatre prujeetiun whkM was exhiUlivd at
is recent naiiunal cuihentlons explained and pictured In
lltuiulure 01 General Precision Labuiutorles.
MAINTENANCE MANUALS AID IN FLOOR CARE..L-1216
A series of reference manuals on the care of many different
typei of flooring is uiTered by .Mulgned
fur use in drlve-ln theatres or large indoor houses.
DISPUY RACK FOR SELF SERVICE P-600
To provide open display of six different types of cellophane-bagged
candles In the small i^)unter space typical of
theatrt counters, Chase Candy Co. offers a new wire display
rack.
PAINT LINE INCLUDES SCREEN BEADING P-601
A new line of theatre paints for both drive-in and Indoor
theatres Is aval'able from Drive-In Theatre Mfg. Co. A kit
(or beading plain screens is featured.
ONE-PIECE CARTON HOLDS CARBONS P-602
A self-locking, one-piece cardboard carton for holding projection
carbons unlll ready (or use has been released by the
National Carbon division of Union Carbide & Carbon Corp.
TRANS-COLOR SCREEN IS CONVEX P-609
The new Trans-Color screen, which projected
receives a
Image on Its convex face and polarizes lighl to soften the
picture, is mounted in a lightweight aluminum frame (or
easy sblpphig and assembly.
LITERATURE
Briefed from the descriptions on page 50
Numb»
TEXTBOOK TESTS THEATRE ADVERTISING L-1210
A new ser\1ce of the Helpful Press provides the thcalrem.in
with a test book to use in pretesting the effectiveness of bis
advertising
copy.
BOOKLET DESCRIBES ROLE OF IN-CAR HEATER. .L-1219
National Heaters, inc., presents the case for using in-ear
healers ut drive-ins where, tliey say. the svosuu may be
extended proiltably by their use.
BOOKLET CATALOGS DRIVE-IN SPEAKERS L-1220
A two-color booklet of Theatre Equipment Co. of America
describes the lirm's line of In-car speakers, ranging from
low to high Id price, and other accessories.
SELF-SERVICE DISPLAY VENDER FOR ICE CREAM. L-1221
Frigldbar, Inc., Illustrates its new self-service dispenser
of frozen confections. A Plexigtas lid shows off mercliandlse
and yet helps bold down the temperature.
RUNNING TIME SHOWN IN WARNING DEVICE. .. .P-603
A reelend alarm which shows the unexpired ninning time
of film on the upper reel and sounds tliree warnings before
it ends is offered by the Reversible Sign Co.
FOLDER DESCRIBES SOFT DRINK LINE L-1211
A folder of the Lucky Club Co tells the prnspcctlve customer
of the advantaces of selling its complete line of
beverages and syrups. The line is backed with advertising.
BOOKLET FITS EXTINGUISHER TO FIRE L-1222
Various types of fires and the different extinguishers
tjDCS of
to be used with each are described in llteratura
of the C-O-Tuo Fire Equipment Co.
ow to Use These
EADERS'
BUREAU COUPONS
, Fill out completely a seporat* coupon
for each New Eqvipment item,
News article or Literature reference
(obovc) which interests you. Likewise
for each Advertised Product (reverse
side of this sheet) about which you
wont more information. Put only one
ktjr aumber in each squor*.
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Sia and MA,m_.
MOOaN THEATRE SKHoa «i tOXOFFICE
ICS
JMZ
Um the outer cord to request one
to four iteffls, both cords if requcethg
five to eight.
When you hove filled out the coupons
for each request, detoch the
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ceded in the U.S. (Affix stomp in
I.)