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m flHlBIll Entered is Mcond-titu na
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(A .rvos\«- I Celebrate the Happy
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Technicolor Gi!Y COOPER^ RUTH ROMAN
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j , — ' w-;"'i,uffl»^'''W 'I i.
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. . CAN'T RELEGATE DRIVE-INS TO STA
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A Message of Vital Importance To Al
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), [he lAL WALLIS ptember AfFair AN
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FIVE SONGS Scott "making vivid impr
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TOTAL COST: $6,000,000 'Quo Vadis'
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FOR EVERY HOUSE IN THE LAND! iTi^l"
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New Approaches to Sharing Advertisi
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UowVI'i The h\g Egg of T/ie Egg and
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LETTERS THAT COMPO-TOA CONTROVERSY
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charles ...the talk of the trade n3
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7iJcL4AiK^to*t ^cficnt By ISABEL OL
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— . . Maxwell . . . Borrowed . .
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MGM Tieups Geared to Aid Subsequent
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160 — Showmanship Exhibitors' To
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14-Ton Missile (It's Real) Rockets
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: Dec. Manager in Snrall College To
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' Smart Outside Flash Costs Little
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. . William . . . . Andrew . . Paul
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%ei^ %imi MOTION PICTURE mJECTORS..
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BRITISH FEATURE RUNS GAIN STEADILY
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Television Ads Continue To Overshad
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. . Wally . . Ralph . . . For . . H
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TBA Television Clinic Agenda Comple
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STUDIO PERSONNELITIES Barnstormers
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^(mcOm ^cfront pOR SOME TIME past t
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. . . Apologies a SALT LAKE CITY Di
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Arizona Honors Robert Stillman, Pro
- Page 64 and 65: %e!m. %du». MtnoN pieruitE mimm. .
- Page 66 and 67: MINNEAPOLIS Tn the 1930s, when Char
- Page 68 and 69: • . . That . . Other . . Another
- Page 70 and 71: ! Dale McFarland to Coordinafor Pos
- Page 72 and 73: %ei^ %im MOTION PICTURE mJHCTOKS...
- Page 74 and 75: . . Johnnie BOOK NOW MEMPHIS n bliz
- Page 76 and 77: . . bui . . Morris . . Frank . , W.
- Page 78 and 79: • Century Projection and Sound Eq
- Page 80 and 81: . . The . . Alan DALLAS Jijtrs. Min
- Page 82 and 83: . . Mark . . Thanksgiving . . . .
- Page 84 and 85: %ei^ %ilSm^ MOTION PICTURE PROJECTO
- Page 86 and 87: . . Mrs. . . Oral . . Guy . . The I
- Page 88 and 89: - . . Out-of-town . . Loew's . . Th
- Page 90 and 91: Ludwig Sussman Revives Program Of W
- Page 92 and 93: %er^ %imil MOTION PICTURE PROJHCTOK
- Page 94 and 95: . . The . . . . . . . . PITTSBURGH
- Page 96 and 97: I . . Carl . . Edward . . John DETR
- Page 98 and 99: Akron Bingo Menaced By Taxpayers' S
- Page 100 and 101: ' %ei^ %iM» MOTION FieiURE PROJECT
- Page 102 and 103: . . Ray . . The . . Paul ! . . . Gl
- Page 104 and 105: . . . Jimmy — — CELEBRATE ANNIV
- Page 106 and 107: . . NEW HAMPSHIRE T ouis DeRochemon
- Page 108 and 109: . . . Raymond . . Arthur . . Allan
- Page 110 and 111: . . New . . . The . . . Bill . . .
- Page 112 and 113: . . Casey . . The . . . . . Enjoy O
- Page 116 and 117: I PROFIT'S GOT I RHYTHM There's a s
- Page 118 and 119: I FOR THE **t national celit: 75 TO
- Page 120 and 121: \ \ ^fe^ Let '"Nameless" Syrups Dry
- Page 122 and 123: ADDING PROFITS WITH SEASONAL SPECIA
- Page 124 and 125: Ketreshment Handbook (Continued fro
- Page 126 and 127: I Continued from preceding page' To
- Page 128 and 129: This view of the romp area of the C
- Page 130 and 131: 1 The dramatic quality of illuminat
- Page 132 and 133: FOR THE BIGGEST SCREENS it's ASHCRA
- Page 134 and 135: . . FOR DRIVE-INS! MAKE MORE REFRES
- Page 136 and 137: Winterizing Theatre Floors I Contin
- Page 138 and 139: ]0I I Winterizing Theatre Floors (C
- Page 140 and 141: WHEREVER APPEARANCE AN^NEATNESS CAR
- Page 142 and 143: IF YOU ARE fUSSY' about PICTURE QUA
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- Page 146 and 147: mmmmm — ,^. HERES SENSATIONAL NEW
- Page 148 and 149: ft «5 low budget' LIGHT DIMMING EQ
- Page 150 and 151: 1 AB For literature on products adv
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- Page 154 and 155: PART in A Manual of Drive-ln Design
- Page 156 and 157: A Manual of Drive-ln Design (Contin
- Page 158 and 159: Discuss Advantages of In-Car Heater
- Page 160 and 161: EQUIPMENT €r DEVELOPMENTS Mills O
- Page 162 and 163: PO0 TO DRIVE-IN GREATER PROFITS Add
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— Choose the Super that Meets You
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incre^isem WITH BLACK LIGHT INTERIO
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I Rep), a bill for the drawing powe
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• llCassino 5 Alphabetical Pictur
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9! ++ Vory Good; + Good; * Fcrir;
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CHECK RUNNING TIME WITH LOCAL EXCHA
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I r ^• CHECK RUNNING TIME WITH LO
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' . 20th Century-Fox d. N o. Title
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Opinions on Current Productions; Ex
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. wi , Mioef. A:S: 10c per word, Tn