Boxoffice-December.02.1950
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PO0<br />
TO<br />
DRIVE-IN<br />
GREATER<br />
PROFITS<br />
Add Directional Signs<br />
To General Line<br />
MATINEE<br />
" - • 50<<br />
•^H'^EN ,;<br />
20<br />
f<br />
P-604<br />
is returned to its container on the post.<br />
Known as a Speaker-Lok, the unit was<br />
demonstrated at the recent TESMA trade<br />
show in Chicago and the TOA convention<br />
in Houston.<br />
When a speaker has been withdrawn<br />
from the metal container, which is also<br />
said to protect speaker components from<br />
the elements in non-show hours, the lid<br />
locks in the open position and cannot be<br />
closed in any way except by replacing the<br />
speaker. When the lid is closed the iron<br />
guards are dropped to release the locked<br />
wheel.<br />
To the line of admission signs on plastic,<br />
both illuminated and unlighted, the Associated<br />
Ticket Co. has added new directional<br />
signs for theatre use. Employing<br />
various methods of display, the signs may<br />
carry whatever copy the theatreman wishes<br />
since each sign is made to order.<br />
New Ceiling Air Distributors<br />
For Non-Recessed Installation<br />
P-606<br />
Wheel Lock Eliminates<br />
Speaker Loss<br />
P-605<br />
From New Jersey to Missouri, Poblocki<br />
& Sons are furnishing thirteen drive-in<br />
signs for one of the oldest and largest<br />
circuits in the country. An exclusive<br />
phenomenal flashing scheme is the outstanding<br />
feature on all these signs. Investigate<br />
Poblocki "knov/-hov^" first, and<br />
be convinced that your best drive-in<br />
advertising will be done with a Poblocki<br />
sign.<br />
A new device which requires exact positioning<br />
of the drive-in theatre patron's<br />
car to obtain an in-car speaker from a<br />
special metal container, utilizes metal<br />
guards before and behind one front wheel<br />
to hold the car in position until the speaker<br />
Designed for installation where the outlet<br />
cannot be recessed into the ceiling, two<br />
new Barber Colman air distribution outlets<br />
have adjustable air deflection and a high<br />
aspiration rate. Outlet extends only a few<br />
inches above the ceiling surface.<br />
Venturi-Flo units in the new models are<br />
available as supply or combination supply<br />
and return outlets. Supply air deflection<br />
is adjustable from vertical to horizontal<br />
in supply outlets and limited in combination<br />
units to prevent short circuiting of<br />
supply air to the return opening. Outlets<br />
are supplied in a wide range of sizes in a<br />
baked metalescent aluminum finish or<br />
prime coat for painting.<br />
Modernize Your <strong>Boxoffice</strong><br />
SPEAKER<br />
OPENING GRILL<br />
PROGRAM TIME SCHEDULE HOLDER<br />
A great convenience for patrons and timesaver<br />
for cashier. Sturdily constructed of<br />
tempered presdwood for standing or hanging.<br />
Plastic disks with offset<br />
louvres permits perfecl<br />
hearing , yet prevents<br />
cold oij rushing into<br />
ticket booth. For any<br />
round speaker open-<br />
size<br />
ing, easily attached.<br />
ROLL<br />
TICKET HOLDER<br />
Rigidly constructed al<br />
tempered presdwood<br />
with hardwood varnished<br />
roller Wall, table<br />
shelf mounting, inexp<br />
sive but durable.<br />
i^riiTe{Zi.A?,DS6?rs-m^<br />
^asaamm<br />
TICKET vnNDOW SPACE COVER AND LOCK<br />
Heavy clear plastic, custom made for any<br />
size opening. Inside stainless steel locks<br />
prevent vandalism.<br />
For full particulars, write to the company direct or use<br />
the FREE postcard at page 35. This ad's key No. is 4S-B.<br />
DRIVE-IN THEATRE MFG. CO.<br />
729 Baltimore Ave. Kansas City, Mo.<br />
48 The MODERN THEATRE SECTION
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