Boxoffice-December.02.1950
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Discuss Advantages of<br />
In-Car Heaters at the Drive-ln<br />
With problems of increasing competition,<br />
drive-in showmen from all over the<br />
country met at the recent TOA convention<br />
in Houston to di.scuss common problems.<br />
cost of $17.50 for each heater.<br />
Of particular interest was the consensus<br />
of opinion that in-car heaters can increase<br />
POWER COSTS A FACTOR<br />
business profitably in climates where mild An added problem of<br />
winters without too much snow would<br />
normally cause the darkening of a drive-in<br />
during winter months.<br />
More nearly Reproduces the<br />
The general opinion seemed to be that<br />
entire sound range.<br />
best results were obtained from use of<br />
the 400-watt heater, while problems in<br />
power rates and vandalism seemed to vary<br />
in different localities.<br />
IF A SMALL SPEAKER WERE CAPABLE<br />
YOU WOULD NOT FIND A 12-INCH SPEAKER<br />
PREFER 400-WATT HEATERS<br />
IN YOUR RADIO OR SOUND SYSTEM<br />
According to an Abilene, Tex., exhibitor<br />
who installed 475 of the 200-watt heaters<br />
at his drive-in last season, the entire theatre<br />
will be changed over to 400-watt heaters<br />
this season. The original cost was $10,-<br />
000 and there is to be an additional $10,-<br />
000 for the change this year.<br />
ONLY<br />
A Georgia showman told fellow theatremen<br />
that his experience had proved the<br />
ONE<br />
*>*>#>>* *^ #><br />
BEST<br />
200-watt heaters adequate as long as there<br />
was no wind. All of his later installations<br />
year's operation.<br />
T/je "CO-OP"<br />
DRIVE-IN THEATRES<br />
IS THE FINEST<br />
Increase Your Family Patronage!<br />
DRIVE-IN SPEAKER EVER PRODUCED<br />
REGARDLESS OF PRICE<br />
theft prevention it<br />
DIECAST ALUMINUM<br />
each plug.<br />
Enteitain the children with th* lotMt Idddi*<br />
riding doTices. Compl«t« Una of minicrtur« trains*<br />
auto rides, pony ridei, and airplon* rid«K. Immediate<br />
delivery. Temu arranged.<br />
KING AMUSEMENT CO.<br />
Ml. damans. Mich.<br />
tire circuit is disconnected.<br />
DRIVE-INS!<br />
Seat pedestrian-patrons in<br />
c^meticem<br />
Outdoor<br />
Theatre Chairs<br />
Cradleform j.ols ood de<br />
curved backi insure comi<br />
Bock and seat<br />
solid<br />
wood. All pans durably finished<br />
for outdoors—hardware<br />
O0» %» FACTORY<br />
ed to st-r<<br />
IS NOW COMPLETEI<br />
ffi' ElKtric Conveyors, Infa-nd Bahlilable<br />
for<br />
(Als<<br />
2 INCHES on the end of YOUR NOSE<br />
« jifc CONE -^^^-^^ SPEAKER '^^i^ «<br />
WHALE OF A DIFFERENCE<br />
MOST CONCERNS<br />
BOAST THEIR PRO-<br />
DUCT AS BEST, BUT<br />
ONLY ONE TAKES<br />
'JJifcast .^luininiiin Speakers, ^n<br />
2027 So S.cond SI Si. U'..,: 4. VU.<br />
^ /|i<br />
AMERICAN SEATING COMPANY<br />
Grond Ropids 2. Michigon<br />
Branch Offices and Distributors in Principal Cities<br />
are receiving the 400-watt units. On the<br />
installation of 450 in-car heaters at a new<br />
550-car drive-in this theatreman gave his<br />
wiring costs as $9,600 with an additional<br />
the Georgia location<br />
was a power company ruling which increased<br />
his entire electric power bill the<br />
year 'round by establishing the demand<br />
charge according to the heat load during<br />
the early and late portions of the season.<br />
The power cost during the times heaters<br />
were used was doubled, he explained, adding<br />
that the addition was still profitable<br />
since attendance had been as good in<br />
February as it was in June.<br />
Another Texas showman said his local<br />
power company had arranged a special<br />
rate for his heater system.<br />
A Texas showman who had kept some<br />
rather accurate records, announced that<br />
he has found it cost 14 cents to operate a<br />
heater for a two-hour-and-forty-minute i<br />
period. His observation was that it had<br />
proved profitable to install heaters In a<br />
climate where heat was needed more than<br />
40 days in any year. This statement was<br />
predicated on an admission price of 50<br />
cents with the heater cost spread over one<br />
This exhibitor spent approximately<br />
$31,000 to install heaters in an<br />
800-car system.<br />
In the field of operating problems and<br />
was strongly suggested<br />
that each heater be equipped with its<br />
own switch and that a lock be placed on<br />
Some exhibitors who use heaters<br />
employ a screen trailer explaining that<br />
the heaters will not work on any electrical<br />
circuit except the theatre's so there is no<br />
advantage to taking the heater home. They<br />
also suggest the possible danger of attempting<br />
to disconnect an in-car heater. Others<br />
wrap the two heater wires separately so<br />
that if either wire is cut or broken the en-<br />
that MT miniature trains are<br />
the drive-in's most popular<br />
"ADDED ATTRACTION"<br />
®<br />
1<br />
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on the MT Miniature Trains.<br />
MINIATURE TRAIN CO.<br />
RENSSELAER. INDIANA<br />
44<br />
The MODERN THEATRE SECTION
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