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Boxoffice-December.02.1950

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Opinions on Current Productions; Exploitips for Selling to the Publit<br />

FEATURE REVIEWS<br />

1 The Goldbergs F<br />

Paramount (5011) 83 Minutes Rel.<br />

; This ofiers delightful entertainment to a ready-made audi-<br />

: ence of the many thousands who have followed the fortunes<br />

: of the amusing Goldberg family for years on the radio and<br />

• now also see and hear its members on television. It is a<br />

(FOR STORY SYNOPSIS ON EACH PICTURE, SEE REVERSE SIDE)<br />

: sure-fire attraction. Gertrude Berg, Philip Loeb and the<br />

: others, all borrowed from the radio-television show, are Pacifu<br />

• excellent. The direction by Walter Hart, who never lets "'^"'l'<br />

; the action become static during the folksy chatter, is top-<br />

: notch. The scene is laid in an apartment house in the Bronx<br />

1 "bounded by the Atlantic on the east and the United States<br />

• on the west." Molly's comments are priceless. She talks<br />

• about letting the children vacation at Pincus' Pines, warns<br />

: them against becoming "eardroppers" and observes: "Five<br />

: people, one bathroom, cooperation, please." It's great fun.<br />

• Gertrude Berg, Philip Loeb, Eli Mintz, Eduard Franz, Larry<br />

: Robinson, Arlene McQuade, Betty Walker.

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