Boxoffice-December.02.1950

. . . Raymond
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Head Ollice - - 4040 Si. Catherine Street West.
Montreal. Que.
Branches at - - Haliiox. Saint John. Quebec.
Toronto. Winnipeg. Regina. Calgary. Edmonton.
Vancouver.
MONTREAL
f^hanges in the policy of the Laval Theatre
are announced by Mel Johnston, head ol
the advertising department of United Amusement
Corp. and Confederation Amusements
Ltd. Starting November 25 the recently renovated
Laval shows only French-language
films, made either in France or Canada. They
are presented every Saturday, Sunday
Monday and Tuesday. During the balance
of the week, Hollywood films with French
dubbed in will be shown, and on Monday and
Friday nights stage shows featuring five top
acts will be presented. The new Laval Theatre
has been completely furnished with new
seats and equipment. France Film Co. will
supply the films.
Quebec Cinema Booking is renovating,
modernizing and enlarging its office at 5967
Monkland Ave. Walls in pastel color divide
three offices accommodating also L'Affiche
Francaise, Enrg., and a Montreal office for
.
.
. . .
Sterling Films, Ltd., which has its head office
in Toronto Spencer, of the
advertising department of Confederation
Amusements, spent a few days in hospital for
a checkup Larente, manager of
Peei'less Films, announces that his company
will soon distribute original French films and
dubbed first run films . . . Herman Vosberg,
booker at Eagle Lion, won the single and high
triple against Jack KroU, booker at Warner
Bros, at the Exchange bowling league
Ray Lewis, Toronto, president of Alliance
Films, stopped off in Montreal en route to
New York.
. . . Ben
Jean Guy Blouin, of the shipping department
at Montreal Poster Exchange, married
Miss Annette Leblanc, November 25. They
went to Sherbrooke, Que., on their wedding
trip . . . Ethlyn Poplove is a new stenographer
at International Films . . . Jules Boire is the
new owner of the Bijou, Napierville, which
formerly belonged to P. E. Beaudin . . . Raoul
Lafrance, of the Rialto, Limoilou attended
the Quebec Allied Theatres annual meeting
Major and Lucien Major, with
the latter's son Robert, all of the BellerivQ
Valleyfield, visited the exchanges
Langbord, Columbia booker spent the weekend
at Toronto, and Georgina Nicol, stenographer
of the same office, weekended in Ottawa
. . . E. Forest, of the Rio, Marieville,
visited Filmrow.
Several Montreal theatres showed exclusive
French news films of the "Canadian Pilgrim"
plane disaster in the French Alps. Amongst
the cinemas featuring this picture were the
St. Denis and the Cinema de Paris . . . Leo
Choquette, owner of one of the largest chains
of independent theatres in Quebec province,
has been elected to the board of directors of
Miss Jacqueline
East Rim Nickel Mines, Ltd. . . .
Gilbert, of Montreal, was elected
"Miss Cinema, 1950" and received prizes
valued at $8,000, including a motion picture
contract, a well-furnished pur.se. a trip to
Paris and an automobile. Miss Mona Brown
of Quebec City, who came second also received
a motion picture contract and a purse
of $1,000. A special prize of $500 went to
Mi.ss Janie Fluet, of Ottawa.
Robert Keith has been cast as a newspaper
editor in the Bing Crosby topliner, "Here
Comes the Groom," a Paramount picture.
RCA Expert Explains
Color TV Systems
TORONTO—The sharp controversy over
color television now before the courts of the
United States was echoed in Convention Hall
in a lecture to a capacity audience of the
Royal Canadian Institute by Dr. C. B. Jolliffe,
executive vice-president in charge of
laboratories for the Radio Corp. of America,
Princeton, N. J.
He declared a limit would be placed on the
future growth and improvement of color television
by the system recently approved by
the U.S. Federal Communications commission.
The start of color television by this
method which Columbia Broadcasting System
had scheduled for November 20 was
blocked by a Chicago court order.
COLOR ^^DEO DEMONSTRATED
Noting that Canada is just starting to
establish television, Jolliffe said: "It is my
hope that in the development of television
in this country your regulatory and operating
organizations will accept the philosophy
which provides potentials for future growth
in television whether it be black and white
or color.
"Two different philosophies are inherent
in the present situation, he said. One would
have the public accept a system utilizing
older methods, with limited performance and
limited development potentialities, in order
to have color television now. The other concept
would take advantage of technical and
scientific progress with full utilization of
radio channels and would provide for future
growth and even better performance."
Jolliffe demonstrated the all-electronic system
of color television developed in RCA
laboratories.
He also outlined the principles of two other
systems, including the field sequential system
which was approved by the FCC in
October and is now the center of the color
television controversy in the United States.
RED, BLUE, GREEN USED
This latter he described as an incompatible
system. The matter of compatibility is
between the structure of scanning lines in
transmission and receiving. In black and
white television there are 525 such scanning
lines. In the sequential system of color television
the transmission has 405 such lines
and a receiving screen unless adapted gets
only a blur. In the electronic or compatible
system a color telecast will be received in
black and white even if the receiver is not
adapted. If it is adapted the reception is in
color. The compatible system retains greater
definition of detail, he said.
He said all systems for the reproduction of
color were based on the technical fact that
any color impression may be created by superimposing
three properly chosen primary
colors in proper balance. In television the
primary colors used are red, blue and green.
"The basic principle of any color television
system." he said, are: At the camera pickup,
separate the natural colors into its three
primary parts, red, blue and gi-ecn; transmit
these three components over a communication
circuit, and recreate at the receiver the
original color of the televised subject by
superimposing the three primary colors," he
said.
108 BOXOFFICE :: December 2, 1950