Boxoffice-December.02.1950
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. . Johnnie<br />
BOOK<br />
NOW<br />
MEMPHIS<br />
n blizzard, accompanied by snow and sleet<br />
and temperatures below last winter's<br />
record, put a crimp in midsouth theatre<br />
business. Local first runs reported a slump<br />
following the cold wave which hit Thanksgiving<br />
day and continued. The icy roads<br />
and streets kept exhibitors from making<br />
booking and shopping trips. A large number<br />
of drive-iiis in the territory closed for the<br />
winter season.<br />
Drive-ins which closed for the winter this<br />
week included: Sky Way, owned by Rockwood<br />
Amusement Co. of Nashville, at Humboldt:<br />
64 Drive-In, owned by William L.<br />
. . .<br />
Spicer, at Russellville, Ark.: Sundown, Paris,<br />
Tenn,; Jaxon. owned by Douglas Pierce,<br />
Jack.son, Tenn., and Paris, Paris, Ark.<br />
M. A. Lightman sr., president of Malco, has<br />
returned from New York . Gannon,<br />
U-I office manager, was on vacation<br />
. . . Fred Myers, Lippert manager, wa.s<br />
home from the sales meeting in Kansas City<br />
. . . Nelson Towler, LP district manager,<br />
was at the local office.<br />
Bowl football game between leading Memphis<br />
Negro teams. Prof. Handy will take<br />
part in the ceremonies and will be honored<br />
by Memphis at the game . . . High adventure<br />
brought high attendance to Memphis first<br />
run houses. Loew's Palace showed "American<br />
Guerrilla in the Philippines"; Loew's<br />
State, "Where Danger Lives"; Warner,<br />
"Breakthrough"; Malco, "Fortunes of Captain<br />
Blood"; and Strand "Tripoli" to improved<br />
attendance.<br />
Prices Raised Five Cents<br />
At Two Alabama Spots<br />
LINEVILLE, ALA.—Adult admissions have<br />
been increased a nickel by the Lineville<br />
Theatre here and the Ashland at Ashland.<br />
Kiddy prices are unchanged at 10 cents.<br />
"Greatly increased operating costs" was<br />
given as the reason for the hike, which is<br />
the first since federal taxes were boosted<br />
to 20 per cent several years ago. The new<br />
price is 35 cents for adults.<br />
ALL BOX OFFICE<br />
HITS<br />
BEYOND THE SACRAMENTO<br />
THE SON OF DAVEY CROCKETT<br />
PRAIRIE SCHOONERS<br />
WILDCAT OF TUCSON<br />
ACROSS THE SIERRAS<br />
NORTH FROM THE LONE STAR<br />
HANDS ACROSS THE ROCKIES<br />
KING OF DODGE CITY<br />
Arthur Groom, manager of Loew's State;<br />
Cecil Vogel, manager of Loew's Palace, and<br />
Louis C. Ingram, MGM manager, are on a<br />
committee which will stage a midnight show<br />
at the State December 17 to raise funds<br />
for the Christmas basket fund conducted<br />
by the Commercial Appeal and American<br />
Legion.<br />
Exhibitors in from Mississippi Includtil<br />
J. H. Moore, Ritz, Crenshaw; Clark Shivley<br />
Skylark Drive-In. Clarksdale; Mr. and Mr.^<br />
A. F. Marlar. Joy. Nettleton; A. N. Ros.^i,<br />
Roxy, Clarksdale, and J. R. Adams, Jeran<br />
and Von, Booneville.<br />
From Arkansas came Orris Collins. Capitol<br />
and Majestic, Paragould; Henley Smith.<br />
Imperial, Pocahontas; W. L. Landers. Landers,<br />
Batesville; Zell Jaynes, Joy, West<br />
Memphis; Tom Ford, Ford, Rector; B. D.<br />
Graves, Sunshine, Cherry Valley; Jimmie<br />
Sharum. Chandell and Metro. Walnut Ridge;<br />
Wake Newsom, Dixie, Marmaduke; Mi', and<br />
Mrs. John D. Lowrey, Lowrey, Russellville;<br />
and Park and Plaza, Bentonville; Bob Lowrey,<br />
Skyvue Drive-In, Jonesboro; Mrs. George<br />
Keller. Joiner, Jomer, and Tom Ford, Ford,<br />
Rector.<br />
Louise Mask, Luez, Bolivar; W. F. Ruff in<br />
jr., Ruffin Amusements Co., Covington; M.<br />
E. Rice jr., Rice, Brownsville, and Mrs.<br />
H. A. Fitch, Erin, Erin, were in from Tennes.see<br />
points . . . J. C. Mohrstadt. Missouri,<br />
Hayti, and president of Midsouth Allied, was<br />
in on business, as were W. C. Kroeger, Shannon<br />
and Maxon, Portageville, Mo., and Gem<br />
and Joy, Osceola, Ark.<br />
Prof. W. C. Handy, daddy of the blues, native<br />
of Memphis, now of New York, will come<br />
here December 5 to attend the annual Blues<br />
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AMPLIFIERS<br />
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70 BOXOFFICE December 2, 1950