Boxoffice-December.02.1950

Krass Circuit Opens
New Detroit House
DETROIT—The second new indoor theatre
to be constructed inside the city of Detroit
since early in World War II, the Arc.
was opened this week by the Krass circuit,
with an impressive opening night for the industry.
The event was combined with the
tradescreening of "For Heaven's Sake," supplied
by 20th-Fox.
The Arc is a 750-seat house on Cass avenue,
located at the fringe of the downtown
district, about seven blocks north of the
Film Exchange building—the first theatre
to be located on Filmrow street within memory.
It is in the center of a hotel and rooming
house district.
Carl Marr of Detroit was architect. Marquee
was installed by Long Sign Co., and
is said to be the first to use fluorescent
tubes back of letters to illuminate the attractions
board.
National Theatre Supply installed Simplex
XL projectors. Simplex sound and Hi-
Intensity lamps, Hertner generators. Walker
Hi-Intensity custom plastic molded screen,
American Bodiform seats and Crestweed carpeting.
Other installations included Mork-Green
draperies, Wagner letters on the sign, Aluminex
display drapes and Voigt lighting fixtures.
Installation in the booth was supervised
by W. P. Dawson of the Roxy, with provision
made for installation of a third projector,
to allow all night or grind policy
operation if considered desirable.
The Arc will be managed by Mrs. Mae
Krass. wife of Jack Krass, head of the circuit.
Mrs. Krass formerly managed the
Coliseum, about a mile away, which is being
razed by the city. The family was well
represented at the opening, including sons
Ted and Marvin Krass, both managing other
circuit houses, and their wives; Louis, Al
and Jacob Krass, brothers of Jack; his sister,
Mrs. Clara Gotthelf, and her husband,
Abe Gotthelf, and his parents, Mr. and
Mrs. Benjamin Krass.
Paramount Publicist
Speaks in Detroit
DETROIT—Milton Hale, special field publicity
representative for Paramount, addressed
the greater Detroit Motion Picture
council December 1, at the Young Women's
Christian Ass'n. Hale talked on his work
with stars, stressing the promotional tour of
Henry Wilcoxon in connection with "Samson
and Delilah."
W. Pa. Exhibitors Will Meet
Jan. 16, 17 in Pittsburgh
PITTSBURGH—The annual convention of
the Allied Motion Picture Theatre Owners
of Western Pennsylvania will be held January
16, 17 at the WiUiam Penn hotel. Officers
wiU be elected and film climes, patterned
after the ones held during the
National Allied convention, will be held.
The title of the MGM picture formerly
called "This Is News" has been changed to
"Too Hot to Print."
At Annual Fete of Pittsburgh
The first annual dinner dance of the
Pittsburgh Lodge 37, Theatrical Mutual
Ass'n, is pictured here. Members include
stagehands, projectionists, musicians, managers
and other theatre employes.
TMA is the oldest benevolent theatrical
association in the world. It was founded
Nov. 25, 1883, as the Theatrical Mechanical
Ass'n for the mutual assistance of
men in the theatrical business. Tlie name
was changed in 1919 to the present one.
Pittsburgh was issued a charter in 1893
as Lodge 37. The lodge was vei-y active
into the 1920s, serving its members beneficially
and socially and carrying out many
charitable works. The new charter was
Ludington Airer Planned
LUDINGTON, MICH.—The West Michigan
Theatre Corp. plans to build a drive-in at
the intersections of Highways 10 and 31 a
mile east of here. Glen Wallace of the Star
Theatre in Scottville is manager of the corporation
which opened a new drive-in at
Traverse City, Mich., this year.
TMA
granted to Pittsburgh by the Grand Lodge
in February 1948. Recent dinner dance
was in honor of the charter members.
Officers of TMA Lodge 37 are Martin
Torreano, president; J. Newell McKelvey,
vice-president; Joseph Antal, treasurer;
Harold O'Donnell, recording secretary;
Thomas Edkins, financial secretary; Julius
Barbera, assistant financial secretary;
Aaron D. Hopkins, sergeant at arms; M.
Ventrone. G. Bickerton and John Martier,
trustees. Dr. James A. Munster, TMA
physician, is honorary life member.
Lodge 37 meets the second Monday of
each month after midnight at Dutch
Henry's second floor dining room.
Signs LOGO Letters
BRADFORD. PA.—Howard A.
Shaffer, assistant
manager of Dipson's Bradford theatre,
w'as especially active on "The Miniver
Story" campaign. Under his signature 1,000
special letters were mailed to area theatregoers.
Graham's Florists cooperated in distributing
Miniver Roses.
BOXOFFICE December 2, 1950 ME 91