Boxoffice-December.02.1950

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PART in A Manual of Drive-ln Design and Operation by GEORGE M. PETERSEN Choosing the Proper Drive-ln Site Can Build Business at the <strong>Boxoffice</strong> Despite the current ban on drive-in construction we will continue to present Mr. Petersen's monthly series. Even at this time they can be of great service to the showman who is planning to build at a loter date. Of current significance is the fact that much informotion contained in each installment can be of great value in up-grading the facilities of existing drive-ins. Readers concerned with the latter qualification will be interested in the author's comments on operations under the NPA restrictions which appears on page 43. Sq. Feet TABLE CONVERTING SQUARE FEET TO ACRES X*FTER THE EXHIBITOR has determined the approximate capacity for his drive-in theatre, the next step is to locate a site for the project that will come close to meeting his requirements. Few sites will be found that will have all of the desirable features listed below, so, provided more than one site is available, the exhibitor must evaluate the various existing features for and against each site. Contrary to general opinion, a much better land deal can be made by the exhibitor retaining the services of an experienced, honest realtor rather than by one who handles the transaction himself. The commission is paid by the seller anyway and the realtor can not only save the exhibitor considerable time, but can usually negotiate a better deal because of his more intimate knowledge of the value of the property in question and, frequently, because of friendship with the seller. The important features to be considered when selecting a site are as follows: 1. Obtaining sufficient size. 2. Automobiles should be parked facing in a westerly direction. 3. General slope of land 4. Natural aids to drainage. 5. Type of highways available to sue. 6. Proximity of railroad crossings. 7. Number of traffic lights to be passed. 8. "Distance from center of potential patronage area 9. Surrounding neighborhood. 10. Power supply available to site. 11. Public utilities available to site 12. Zoning for drive-in theatres. SIZE OF SITE The average prospective drive-in exhibitor shows a woeful lack of understanding of the dimensions of land required for these operations. The following table was prepared to provide him with a quick resume of various factors. Of course, oddshaped and iiTPsular-shappd plots are nfton developed into sue-
cessful drive-ins, but the square fool area will be approximately as shown. The depth dimensions in the table are from the screen to the rear of the rear drive and to these depths you must add the distance from the highway to the screen. The actual acreage that wUl have to be purchased may exceed that quoted, since the seller frequently refuses to sell a portion of his tract if a small acreage is left him. umber ol TABLE OF SITE REQUfflEMENTS
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m flHlBIll Entered is Mcond-titu na
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(A .rvos\«- I Celebrate the Happy
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Technicolor Gi!Y COOPER^ RUTH ROMAN
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j , — ' w-;"'i,uffl»^'''W 'I i.
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. . CAN'T RELEGATE DRIVE-INS TO STA
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A Message of Vital Importance To Al
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), [he lAL WALLIS ptember AfFair AN
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FIVE SONGS Scott "making vivid impr
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TOTAL COST: $6,000,000 'Quo Vadis'
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FOR EVERY HOUSE IN THE LAND! iTi^l"
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New Approaches to Sharing Advertisi
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UowVI'i The h\g Egg of T/ie Egg and
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LETTERS THAT COMPO-TOA CONTROVERSY
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charles ...the talk of the trade n3
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7iJcL4AiK^to*t ^cficnt By ISABEL OL
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— . . Maxwell . . . Borrowed . .
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MGM Tieups Geared to Aid Subsequent
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160 — Showmanship Exhibitors' To
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14-Ton Missile (It's Real) Rockets
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: Dec. Manager in Snrall College To
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' Smart Outside Flash Costs Little
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. . William . . . . Andrew . . Paul
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%ei^ %imi MOTION PICTURE mJECTORS..
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BRITISH FEATURE RUNS GAIN STEADILY
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Television Ads Continue To Overshad
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. . Wally . . Ralph . . . For . . H
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TBA Television Clinic Agenda Comple
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STUDIO PERSONNELITIES Barnstormers
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^(mcOm ^cfront pOR SOME TIME past t
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. . . Apologies a SALT LAKE CITY Di
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Arizona Honors Robert Stillman, Pro
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%e!m. %du». MtnoN pieruitE mimm. .
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MINNEAPOLIS Tn the 1930s, when Char
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• . . That . . Other . . Another
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! Dale McFarland to Coordinafor Pos
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%ei^ %im MOTION PICTURE mJHCTOKS...
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. . Johnnie BOOK NOW MEMPHIS n bliz
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. . bui . . Morris . . Frank . , W.
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• Century Projection and Sound Eq
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. . The . . Alan DALLAS Jijtrs. Min
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. . Mark . . Thanksgiving . . . .
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%ei^ %ilSm^ MOTION PICTURE PROJECTO
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. . Mrs. . . Oral . . Guy . . The I
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- . . Out-of-town . . Loew's . . Th
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Ludwig Sussman Revives Program Of W
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%er^ %imil MOTION PICTURE PROJHCTOK
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. . The . . . . . . . . PITTSBURGH
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I . . Carl . . Edward . . John DETR
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Akron Bingo Menaced By Taxpayers' S
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' %ei^ %iM» MOTION FieiURE PROJECT
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. . Ray . . The . . Paul ! . . . Gl
Page 104 and 105: . . . Jimmy — — CELEBRATE ANNIV
Page 106 and 107: . . NEW HAMPSHIRE T ouis DeRochemon
Page 108 and 109: . . . Raymond . . Arthur . . Allan
Page 110 and 111: . . New . . . The . . . Bill . . .
Page 112 and 113: . . Casey . . The . . . . . Enjoy O
Page 114 and 115: A Good Investment
Page 116 and 117: I PROFIT'S GOT I RHYTHM There's a s
Page 118 and 119: I FOR THE **t national celit: 75 TO
Page 120 and 121: \ \ ^fe^ Let '"Nameless" Syrups Dry
Page 122 and 123: ADDING PROFITS WITH SEASONAL SPECIA
Page 124 and 125: Ketreshment Handbook (Continued fro
Page 126 and 127: I Continued from preceding page' To
Page 128 and 129: This view of the romp area of the C
Page 130 and 131: 1 The dramatic quality of illuminat
Page 132 and 133: FOR THE BIGGEST SCREENS it's ASHCRA
Page 134 and 135: . . FOR DRIVE-INS! MAKE MORE REFRES
Page 136 and 137: Winterizing Theatre Floors I Contin
Page 138 and 139: ]0I I Winterizing Theatre Floors (C
Page 140 and 141: WHEREVER APPEARANCE AN^NEATNESS CAR
Page 142 and 143: IF YOU ARE fUSSY' about PICTURE QUA
Page 144 and 145: I — You Have the fINEST in a GRIG
Page 146 and 147: mmmmm — ,^. HERES SENSATIONAL NEW
Page 148 and 149: ft «5 low budget' LIGHT DIMMING EQ
Page 150 and 151: 1 AB For literature on products adv
Page 152 and 153: *^^^J^
Page 156 and 157: A Manual of Drive-ln Design (Contin
Page 158 and 159: Discuss Advantages of In-Car Heater
Page 160 and 161: EQUIPMENT €r DEVELOPMENTS Mills O
Page 162 and 163: PO0 TO DRIVE-IN GREATER PROFITS Add
Page 164 and 165: — Choose the Super that Meets You
Page 166: incre^isem WITH BLACK LIGHT INTERIO
Page 169 and 170: I Rep), a bill for the drawing powe
Page 171 and 172: • llCassino 5 Alphabetical Pictur
Page 173 and 174: 9! ++ Vory Good; + Good; * Fcrir;
Page 175 and 176: CHECK RUNNING TIME WITH LOCAL EXCHA
Page 177 and 178: I r ^• CHECK RUNNING TIME WITH LO
Page 179 and 180: ' . 20th Century-Fox d. N o. Title
Page 181 and 182: Opinions on Current Productions; Ex
Page 183 and 184: . wi , Mioef. A:S: 10c per word, Tn
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Boxoffice-December.02.1950

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