Boxoffice-December.02.1950

Ketreshment
Handbook
(Continued from preceding page)
tail outlets. The freshness is of equal importance
in popcorn.
To maintain the freshness of your candy
it must be rotated in your case. In other
words, as you replenish the case put the
bottom layer on top and also move your
candy from the shelves of the backbar into
the candy case. The all-important thing
to remember is simply this: "Keep your
candy moving!" The candy case should
be cleared out, cleaned and redressed once
each week. Shelves should be kept clean
at all times.
Name brands in candy are a "must."
Trying to sell off-brand merchandise, even
though it carries a higher mark up, is poor
merchandising. We carry only name
brand items which have consumer acceptance.
Your rate of turnover is the key to
candy profits. Good staple items will turn
fast and even though the profit isn't as
great you will sell more in the long run
and will make more profit.
In ordering candy, let the customer
decide which items sell best. Your job
is to reorder in the proportion in which
the items sell. While we are merchandising
approximately 127 candy
items and flavors, we do not sell all
these items in equal quantities. As a
matter of fact, 47 per cent of all our
candy business is being done on 17
items.
However, good merchandising dictates
that we have a wide variety for
our patrons to select from. This fundamental
principle of merchandising
is simple. When you buy a suit of
clothes you expect and demand that
the merchant show you a good selection
from which to choose.
ORDERING MERCHANDISE
Our candy purchase order lists all of
our candy items with the exception of
about 17, which will be added when new
forms are printed. By having the purchase
orders printed with the candy items
already listed, it acts as a check list and
a time saver to your candy girl when she
makes out her weekly order. The manager
should check this list with the candy
girl to make sure that any good selling
item is not omitted from the order.
In order to do a good candy merchandising
job it is necessary to try out new
items from time to time. Items such as
these are pretested in our Latrobe, Pa.,
theatres. If they prove to have ready consumer
acceptance, they are sent to you
on distribution. The theatre reorders them
if they sell, since no further distribution
of these items will otherwise be made. New
items "freshen up" your stock.
// you have an accumulation of several
odd bars whose wrappers have become
soiled or torn, these bars should
be thrown away inot given away) and
your inventory should be marked accordingly.
Diagram for Candy Case Display
(Showing Candy Complements)
SHELF No. 1