Boxoffice-December.02.1950
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... do not require oil pumps<br />
and splash lubrication for efficient<br />
operation.<br />
. . . must be designed to use<br />
high-power arc lamps without<br />
light-wasting heat filters.<br />
HERE'S THE PROBLEM<br />
Modern projection demands the use of higher power arc lamps. These lamps<br />
create intense heat which causes buckling and distortion of the film. To prevent<br />
film mutilation and out-of-focus pictures, some projectors require heavy<br />
light-wasting heat filters. These filters waste most of the light added by the<br />
higher power lamps.<br />
HERE'S THE SOLUTION<br />
CENTURY projectors equipped with water-cooled apertures reduce destructive<br />
heat and increase picture brilliance.<br />
Think of this . . . CENTURY high-efficiency mechanisms, plus water-cooling<br />
and with a 90 ampere arc will put as much light on the screen as other projectors<br />
using a 180 ampere arc and heat filters!<br />
HERE'S<br />
THE RESULT<br />
• Full brilliance and sharper pictures without loss of light or<br />
wasted power.<br />
• More illumination on the largest screens.<br />
• Film distortion reduced. Focusing trouble minimized.<br />
Projectors equipped for high speed, long focal length, 4" diam. lenses.<br />
Water cooling is optional— avoiloble on all models at slight extra cost.<br />
LUBRICATION IS OLD FASHIONED!<br />
With CENTURY you have no lubrication headaches— no dripping oil or grease<br />
to mess up equipment or film. There are no oil baths or oil pumps to leak or<br />
fail and cause bindups and frozen bearings. To end this costly trouble<br />
CENTURY uses sealed, oil-less bearings and glass-hard, high carbon-chrome<br />
steel gears.<br />
Proof of CENTURY'S simplified, high-efficiency design can be seen in the Illustrations<br />
on the right. Ten gears with only two gear meshes between the<br />
shutter and the intermittent cam. (Other well known projectors have from<br />
4 to 12 such meshes and up to 23 gears).<br />
Fewer gears and shafts mean less trouble, lower maintenance, less vibration,<br />
sharper pictures . . . finer projection.<br />
%e!^<br />
See your CENTURY dealer about modernizing your projection and<br />
sound equipment now, under present government restrictions.<br />
QualityTheatre Supply Co. Des Moines Theatre Supply Co. Shreve Theatre Supply Co.<br />
1515 Davenport St.<br />
Omoha, Nebraska<br />
McCarthy Theatre Supply Co.<br />
67 North Fourth St.<br />
Fargo, North Dakota<br />
1)21 High St.<br />
Des Moines 9, Iowa<br />
217 West 18th St.<br />
Kansas City 8, Missouri<br />
Minneapolis Theatre Supply Co.<br />
75 Glenwood Ave.<br />
Minneapolis 2, Minnesota<br />
60 BOXOFTICE December 2, 1950
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