Boxoffice-December.02.1950

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1 IF RIP VAN WINKLE WOKE UP TODAY! Naturally Mr. Van Winkle asked a lot of question about industry happenings. ''When I dozed off, years ago," said Mr. Van Winkle "there was a young Lion named Leo of M-G-M wh( was the talk of the entire industry. Who's doing th roaring now?" I M.G-M's TECHNICOLOR GIANT! "KING SOLOMON'S MINES" Breaking records at Radio City Music Hall and across the nation!
(A .rvos\«- I Celebrate the Happy Holidays with a Big M-G-M Technicolor Musical tc PAGAN LOVE SONG" BIG ADVENTURE INDIA! ii-G-M's IRAMA FILMED IN Rudyard Kipling's fi KIM" TECHNICOLOR MASTERPIECE Thousands in the Cast! fes indeed! Mr. Van Winkle found that M-G-M was till the big noise of the industry—that's what probably /oke him up. And when he heard about the magnificent 'MGNIFICENT YANKEE" and "MR. IMPERIUM" nd "ACROSS THE WIDE MISSOURI" and all the ither M-G-M enterprises he did hand-springs. V^ ftV^^tS CA^^
Page 1: m flHlBIll Entered is Mcond-titu na
Page 5 and 6: Technicolor Gi!Y COOPER^ RUTH ROMAN
Page 7 and 8: j , — ' w-;"'i,uffl»^'''W 'I i.
Page 9 and 10: . . CAN'T RELEGATE DRIVE-INS TO STA
Page 11 and 12: A Message of Vital Importance To Al
Page 13 and 14: ), [he lAL WALLIS ptember AfFair AN
Page 15 and 16: FIVE SONGS Scott "making vivid impr
Page 17 and 18: TOTAL COST: $6,000,000 'Quo Vadis'
Page 19 and 20: FOR EVERY HOUSE IN THE LAND! iTi^l"
Page 22 and 23: New Approaches to Sharing Advertisi
Page 24 and 25: UowVI'i The h\g Egg of T/ie Egg and
Page 26 and 27: LETTERS THAT COMPO-TOA CONTROVERSY
Page 28 and 29: charles ...the talk of the trade n3
Page 30 and 31: 7iJcL4AiK^to*t ^cficnt By ISABEL OL
Page 32 and 33: — . . Maxwell . . . Borrowed . .
Page 34 and 35: MGM Tieups Geared to Aid Subsequent
Page 36 and 37: 160 — Showmanship Exhibitors' To
Page 38 and 39: 14-Ton Missile (It's Real) Rockets
Page 40 and 41: : Dec. Manager in Snrall College To
Page 42 and 43: ' Smart Outside Flash Costs Little
Page 44 and 45: . . William . . . . Andrew . . Paul
Page 46 and 47: %ei^ %imi MOTION PICTURE mJECTORS..
Page 48 and 49: BRITISH FEATURE RUNS GAIN STEADILY
Page 50 and 51: Television Ads Continue To Overshad
Page 52 and 53:
. . Wally . . Ralph . . . For . . H
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TBA Television Clinic Agenda Comple
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STUDIO PERSONNELITIES Barnstormers
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^(mcOm ^cfront pOR SOME TIME past t
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. . . Apologies a SALT LAKE CITY Di
Page 62 and 63:
Arizona Honors Robert Stillman, Pro
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%e!m. %du». MtnoN pieruitE mimm. .
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MINNEAPOLIS Tn the 1930s, when Char
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• . . That . . Other . . Another
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! Dale McFarland to Coordinafor Pos
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%ei^ %im MOTION PICTURE mJHCTOKS...
Page 74 and 75:
. . Johnnie BOOK NOW MEMPHIS n bliz
Page 76 and 77:
. . bui . . Morris . . Frank . , W.
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• Century Projection and Sound Eq
Page 80 and 81:
. . The . . Alan DALLAS Jijtrs. Min
Page 82 and 83:
. . Mark . . Thanksgiving . . . .
Page 84 and 85:
%ei^ %ilSm^ MOTION PICTURE PROJECTO
Page 86 and 87:
. . Mrs. . . Oral . . Guy . . The I
Page 88 and 89:
- . . Out-of-town . . Loew's . . Th
Page 90 and 91:
Ludwig Sussman Revives Program Of W
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%er^ %imil MOTION PICTURE PROJHCTOK
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. . The . . . . . . . . PITTSBURGH
Page 96 and 97:
I . . Carl . . Edward . . John DETR
Page 98 and 99:
Akron Bingo Menaced By Taxpayers' S
Page 100 and 101:
' %ei^ %iM» MOTION FieiURE PROJECT
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. . Ray . . The . . Paul ! . . . Gl
Page 104 and 105:
. . . Jimmy — — CELEBRATE ANNIV
Page 106 and 107:
. . NEW HAMPSHIRE T ouis DeRochemon
Page 108 and 109:
. . . Raymond . . Arthur . . Allan
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. . New . . . The . . . Bill . . .
Page 112 and 113:
. . Casey . . The . . . . . Enjoy O
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A Good Investment
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I PROFIT'S GOT I RHYTHM There's a s
Page 118 and 119:
I FOR THE **t national celit: 75 TO
Page 120 and 121:
\ \ ^fe^ Let '"Nameless" Syrups Dry
Page 122 and 123:
ADDING PROFITS WITH SEASONAL SPECIA
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Ketreshment Handbook (Continued fro
Page 126 and 127:
I Continued from preceding page' To
Page 128 and 129:
This view of the romp area of the C
Page 130 and 131:
1 The dramatic quality of illuminat
Page 132 and 133:
FOR THE BIGGEST SCREENS it's ASHCRA
Page 134 and 135:
. . FOR DRIVE-INS! MAKE MORE REFRES
Page 136 and 137:
Winterizing Theatre Floors I Contin
Page 138 and 139:
]0I I Winterizing Theatre Floors (C
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WHEREVER APPEARANCE AN^NEATNESS CAR
Page 142 and 143:
IF YOU ARE fUSSY' about PICTURE QUA
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I — You Have the fINEST in a GRIG
Page 146 and 147:
mmmmm — ,^. HERES SENSATIONAL NEW
Page 148 and 149:
ft «5 low budget' LIGHT DIMMING EQ
Page 150 and 151:
1 AB For literature on products adv
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*^^^J^
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PART in A Manual of Drive-ln Design
Page 156 and 157:
A Manual of Drive-ln Design (Contin
Page 158 and 159:
Discuss Advantages of In-Car Heater
Page 160 and 161:
EQUIPMENT €r DEVELOPMENTS Mills O
Page 162 and 163:
PO0 TO DRIVE-IN GREATER PROFITS Add
Page 164 and 165:
— Choose the Super that Meets You
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incre^isem WITH BLACK LIGHT INTERIO
Page 169 and 170:
I Rep), a bill for the drawing powe
Page 171 and 172:
• llCassino 5 Alphabetical Pictur
Page 173 and 174:
9! ++ Vory Good; + Good; * Fcrir;
Page 175 and 176:
CHECK RUNNING TIME WITH LOCAL EXCHA
Page 177 and 178:
I r ^• CHECK RUNNING TIME WITH LO
Page 179 and 180:
' . 20th Century-Fox d. N o. Title
Page 181 and 182:
Opinions on Current Productions; Ex
Page 183 and 184:
. wi , Mioef. A:S: 10c per word, Tn
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Boxoffice-December.02.1950

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