Boxoffice-December.02.1950
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—<br />
vide for improved floor appearance, longer<br />
life and reduced repair and replacement.<br />
They contain detailed instructions for the<br />
proper care and maintenance of wooden,<br />
asphalt tile, terrazzo, rubber tile, concrete<br />
and linoleum floors.<br />
Also included is a full-color brochure<br />
showing various floor installations and listing<br />
a breakdown of maintenance cost<br />
figures.<br />
L-1217 An interesting, fully illustrated<br />
brochure on Dek-Tufts, for custom-building<br />
simulated upholstery, is available from<br />
Deks, Inc. The four-inch squares are available<br />
in 11 decorative colors and are tough,<br />
durable acetate construction. A center hole<br />
in each tuft provides access for a single<br />
nail which will hold the square in place on<br />
any wooden surface.<br />
By combining various colors to form interesting<br />
patterns, the squares may be used<br />
to provide decoration to theatre standee<br />
rails, doors, entranceways, or refreshment<br />
service counter fronts.<br />
L-1218—A QUICK EASY-TO-READ, four-page<br />
booklet issued by National Theatre Supply<br />
presents a large illustration of the new<br />
Excelite arc lamp, and states its outstanding<br />
features.<br />
The new lamp has been designed for use<br />
at drive-ins or conventional theatres with<br />
large screens.<br />
L-1219 — Two SINGLE SHEETS issued by<br />
National Heaters, Inc., clearly state the<br />
case for the drive-in in-car heater. By<br />
pointing out that a normal operating<br />
season can be extended a total of approximately<br />
20 weeks in spring and fall, the<br />
literature suggests that National heaters<br />
can add considerable drive-in revenue.<br />
L-1220—A FOLDED. TWO-COLOR booklet of<br />
Theatre Equipment Co. of America features<br />
its Teca in-car speakers which are priced<br />
as low as $11.50 a pair, and also illustrates<br />
and describes other speakers in the line<br />
which sell for as much as $18 a pair. In<br />
addition to speakers, the literature lists<br />
downlights, coiled cords and special theftresisting<br />
cord.<br />
L-1221—A FOUR-PAGE, TWO-COLOR booklet<br />
issued by FYigidbar, Inc., illustrates, with<br />
blueprint-style cross-section drawings, the<br />
new frozen confection vender which puts a<br />
refrigerated product within the customer's<br />
reach for added sales.<br />
The booklet illustrates the Plexiglas lid<br />
which covers merchandise in the top of the<br />
unit, and explains that the vender may be<br />
used either for self-service or by a clerk.<br />
The unit is available in either floor or<br />
counter models.<br />
L-1222—A SERIES OF ATTRACTIVE CatalOgmanuals<br />
have recently been released by the<br />
C-O-Two Fire Equipment Co. The manuals<br />
illustrate various uses of the fire extinguishers,<br />
give specifications and construction<br />
drawings plus suggested techniques<br />
of use.<br />
It's Available Everywh««<br />
Because It's Demanded Everywhere!<br />
Gives popcorn wonderful<br />
butter-like flavor, color and<br />
aroma . . . produces fewer<br />
"duds" ... no pre-heating<br />
needed . . . always<br />
liquid ... comes in<br />
gallon can easy to<br />
use, easy to store<br />
... no waste . . .<br />
costs less to use.<br />
S^^'.<br />
Made of American Ingredients— Alv^ays Available!<br />
Modi by C. P. Siaenin's Sons Inc. phuo. 34. po.<br />
POPPING OIL SPECIALISTS TO THE NATION<br />
BOXOFFICE :: December 2, 1950<br />
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