Boxoffice-December.02.1950

1
The dramatic quality of illumination in the Guyan auditorium is well
presented in the view above. No white light of any sort, except for small
aisle markers, is used. Hooded black light fixtures create vivid effects in
the fluorescent murals done by the Hanns Teichert studio. A peanut gold
curtain is lowered at intermission and colored spotlights play on the gracefully
draped proscenium.
Modernism Blended With Local
Interest
In
Decoration of West Virginia Theatre
X OLLOwiNG A TREND becoming popular
in many locations, the decoration of
the new Guyan Theatre in Logan, W. Va.,
combines the smartness of modern treatment
in its lobby and foyer with a strictly
localized decor in lounges and auditorium.
The Guyan, one of 23 houses owned by
the Newbold-Keesling circuit of Bramwell,
W. Va., was designed by architect Alex B.
Mahood. The Hanns R. Teichert Co. of
Chicago handled the custom-styled decorations
throughout the house.
Prom its name, which is of Indian origin
and is talien from the nearby Guyan river.
to the murals on its auditorium walls the
new house has been planned to fit this
community.
and are used as exits for departing patrons
exclusively.
Just over the front entrances, on the
inside, are unit heaters with fans to direct
a concentrated stream of heat down in the
area of constantly opening doors.
In the smooth, well-designed lobby of
the Guyan a practical terrazzo floor is patterned
in undulating waves of soft gray
and green. The street wall is finished in
plastic-faced panels of textured ivory over
plaster. The plastic wall finish is of particular
maintenance interest in light of
the fact that it can be cleaned, in most
cases, by wiping with a damp cloth.
Other portions of the lobby walls are
done in dark blue background with leaf
motifs in darker and lighter tones of bluegreen
and accents of white. A ceiling of
dynamic red provides dramatic contrast.
I
COMBINE BRICK AND MARBLE
The theatre front combines red pressed
brick in stacked courses with Tennessei
marble. The vertical name sign is composed
of neon tubing surrounded by white
bulbs in a constant twinkling effect. The
edge of the sign is illuminated with white
chaser bulbs.
Boxoffice and doors are recessed from
the front line of the building. In order to
aid in controlling patron traffic patterns
at the showbreak, the two doors on either
side of the boxoffice are equipped with
hardware on the outside to be used as entrances.
The pair of doors on either side
of these have handles on the inside only
In a head-on location, the Guyan refreshment service counter is recessed into the flat base
the semi-circular lobby with auditorium doors on either side. A dark blue and brilliant red
of
color scheme is used here, with dark blue Flexglass as background and trim for the counter.
A Manley popcorn machine is the center element of the stand.
16 The MODERN THEATRE SECTION