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Co-experience: Understanding user experiences in social interaction

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166 4 PRESENTING THE ARTICLES<br />

<strong>in</strong>teractions and <strong>experience</strong>s a system might offer, and how these <strong>experience</strong>s<br />

might change over time. To do so, designers along with other researchers need<br />

a deep understand<strong>in</strong>g of those they are design<strong>in</strong>g for. Designers also need to<br />

become <strong>in</strong>spired by and apply <strong>in</strong>formation and knowledge about the aspects of<br />

how people use and make mean<strong>in</strong>g with products to the design team.<br />

<strong>Co</strong>nversation analysis methods have been used to understand how people<br />

arrange their activities with, through and around products [30]. It focuses on<br />

common understand<strong>in</strong>g as an achievement by the participants, how their actions<br />

proceed as turns, and how this makes both talk<strong>in</strong>g and listen<strong>in</strong>g active<br />

roles <strong>in</strong> a conversation.<br />

Ethnographic methods have also been used to understand the needs of<br />

groups of people, and to generalize theories and ideas from detailed <strong>in</strong>vestigations.<br />

Cultural anthropology has def<strong>in</strong>ed a cultural ecology as the study of<br />

symbiotic relationship between people and their environment, <strong>in</strong> order to understand<br />

how people understand, use, and modify the environment <strong>in</strong> which<br />

they live [46]. Cultural ecologies provide a basis for understand<strong>in</strong>g a particular<br />

culture. They take a material approach, focus<strong>in</strong>g on products, services, and<br />

<strong>in</strong>teractions <strong>in</strong> an environment to describe the behavior for a given group of<br />

people [28].<br />

Nardi and O’Day use the term “<strong>in</strong>formation ecology” to describe an <strong>in</strong>terrelated<br />

system of people, practices, values, and technologies with<strong>in</strong> a particular<br />

local environment [45]. An <strong>in</strong>formation ecology is used to situate new technologies<br />

ethically and responsibly, and to understand technology as a catalyst<br />

for change. Bell uses the term “ecology” to qualitatively describe relationships<br />

between people and their environment, choos<strong>in</strong>g to push the def<strong>in</strong>ition of<br />

environment beyond physical and biological limitations to <strong>in</strong>clude all the aspects<br />

of a specific <strong>experience</strong> [7]. Accord<strong>in</strong>g to Bell, cultural ecologies and the<br />

ethnographic research beh<strong>in</strong>d them help to “convey an <strong>experience</strong>, a sense, a<br />

glimpse, or a w<strong>in</strong>dow <strong>in</strong>to another world… a way of talk<strong>in</strong>g about deep cultural<br />

patterns that implicate everyth<strong>in</strong>g we do. Know<strong>in</strong>g these stories, <strong>in</strong>terests, and<br />

patterns makes it possible to design and develop products and services that fit<br />

(<strong>in</strong>tuitively) <strong>in</strong>to people’s lives.” [8].<br />

Bell’s approach seems highly relevant for understand<strong>in</strong>g the quality of <strong>experience</strong>,<br />

because it offers a mechanism for exam<strong>in</strong><strong>in</strong>g all of the aspects of a<br />

particular <strong>experience</strong> that may be relevant to design<strong>in</strong>g products. However, any<br />

approach that br<strong>in</strong>gs detailed knowledge of <strong>user</strong>s must be considered along<br />

with the designer’s understand<strong>in</strong>g of products and contexts. The designer’s<br />

view should be one of several perspectives with<strong>in</strong> a multidiscipl<strong>in</strong>ary team.<br />

This concept has also been described as design empathy, 25]; one of a range of

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