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Co-experience: Understanding user experiences in social interaction

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1.3 WHAT IS DESIGN FOR USER EXPERIENCE?<br />

As this historical review shows, the term <strong>user</strong> <strong>experience</strong> has become relevant<br />

to many k<strong>in</strong>ds of design and related <strong>user</strong> research. The term is widely embraced<br />

<strong>in</strong> <strong>in</strong>teraction design, but it is also relevant to the <strong>user</strong> study stages <strong>in</strong> concept<br />

and product development and technology studies. Its advantage is that it is a<br />

commonly understandable, holistic, all-encompass<strong>in</strong>g concept that <strong>in</strong>cludes the<br />

<strong>user</strong>, the product and the context of use. User <strong>experience</strong> also emphasises the<br />

importance of the emotional aspects of <strong>experience</strong> as at least equally important<br />

as the previously over-emphasised cognitive and functional aspects.<br />

The problem with the term is <strong>in</strong> its lack of proper or at least widely acknowledged<br />

def<strong>in</strong>ition. Def<strong>in</strong><strong>in</strong>g <strong>experience</strong> – as is evident <strong>in</strong> the literature – is hard to<br />

do because of its dynamic, even paradoxical, nature. On the one hand, <strong>experience</strong><br />

is private and unique and no other person can know exactly what an <strong>experience</strong><br />

is for someone else (P<strong>in</strong>e & Gilmore 1998, Forlizzi & Ford 2000, Buchenau &<br />

Fulton Suri 2000). However, this is seem<strong>in</strong>gly ignored <strong>in</strong> everyday life as people<br />

talk about their holidays, films and food and gossip about absent people, quite<br />

able to do so despite this philosophical pr<strong>in</strong>ciple. If close enough is what the<br />

entire world operates on, why would that not be good enough for design?<br />

The def<strong>in</strong>ition of a concept as <strong>in</strong>clusive as <strong>user</strong> <strong>experience</strong> is not simple.<br />

Even the idea of <strong>user</strong> needs <strong>in</strong> a neat, maslowian hierarchy (see e.g. Jordan<br />

2000: 4–5) is fundamentally flawed from the <strong>experience</strong> po<strong>in</strong>t of view. Determ<strong>in</strong><strong>in</strong>g<br />

that someth<strong>in</strong>g is usable does not mean that it is at all desirable – the<br />

most clear examples of this clash that come to m<strong>in</strong>d are <strong>in</strong> the area of assistive<br />

products (see e.g. the study of bathrooms and elderly <strong>in</strong> Boess et al. 2002). This<br />

is because usefulness, not to mention delight and acceptability, is someth<strong>in</strong>g<br />

that is determ<strong>in</strong>ed by a person <strong>in</strong> the context of use, and people have full right<br />

to prioritise their needs and desires as they see fit. Functionality is what the<br />

product does; utility and usefulness are qualities that a person perceives <strong>in</strong><br />

it and this is a key dist<strong>in</strong>ction. This changes the role of the designer from be<strong>in</strong>g<br />

the judge of good and bad to be<strong>in</strong>g a facilitator and a fellow human be<strong>in</strong>g.<br />

<strong>Understand<strong>in</strong>g</strong> the <strong>experience</strong>s of others is an empathic process and requires<br />

that the researcher and designer use their own emotions as a sound<strong>in</strong>g board<br />

for understand<strong>in</strong>g those of others.<br />

<strong>Co</strong>nsequently the def<strong>in</strong>ition of <strong>user</strong> <strong>experience</strong> has been avoided <strong>in</strong> some<br />

branches of design literature (as has been noted by at least Hassenzahl 2003<br />

and Marcus 2004). At the same time, there is clear evidence all around us that<br />

we can recognise good quality design with a clear purpose, which has been created<br />

with aesthetic considerations, and that people are generally more pleased<br />

with these products than with th<strong>in</strong>gs that are poorly def<strong>in</strong>ed, designed and im-<br />

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