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Co-experience: Understanding user experiences in social interaction

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EXPERIENCER<br />

designer<br />

centred<br />

design<br />

IMAGINED context EXPERIENCED<br />

OBSERVER<br />

role<br />

<strong>user</strong><br />

centred<br />

design<br />

FIGURE 15<br />

A designer’s radar – design empathy depends on the designer’s active roletak<strong>in</strong>g<br />

activities <strong>in</strong> the <strong>user</strong>’s context (Kosk<strong>in</strong>en & Battarbee 2003).<br />

FIGURE 16<br />

By study<strong>in</strong>g what people say, do and make, designers can learn what people<br />

th<strong>in</strong>k, use, know, feel and dream (Sanders 1999).<br />

SAY<br />

THINK<br />

SAY<br />

DO<br />

USE<br />

DO<br />

KNOW<br />

FEEL<br />

DREAM<br />

MAKE

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