09.09.2014 Views

Co-experience: Understanding user experiences in social interaction

Co-experience: Understanding user experiences in social interaction

Co-experience: Understanding user experiences in social interaction

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

43<br />

ACTION<br />

GOAL<br />

goal<br />

goal<br />

goal<br />

action<br />

FIGURE 3<br />

Hassenzahl’s model of goals and action <strong>in</strong> work and fun: Goal mode is for<br />

productivity, action mode for fun (Hassenzahl 2003).<br />

The framework’s advantage is that it connects clear techniques and activities<br />

to each of these worlds, creat<strong>in</strong>g a comprehensive chart for plac<strong>in</strong>g <strong>user</strong> study<br />

activities <strong>in</strong> relation to each other.<br />

Kansei eng<strong>in</strong>eer<strong>in</strong>g (Nagamachi 2001) attempts to identify the feel<strong>in</strong>gs that<br />

customers seek and eng<strong>in</strong>eers products to create and suggest these feel<strong>in</strong>gs <strong>in</strong><br />

their look and feel. Feel<strong>in</strong>g, here, is a crude translation of the Japanese concept<br />

of kansei, which means someth<strong>in</strong>g like the psychological feel<strong>in</strong>g or image of a<br />

product – an exact translation is difficult to create. Through a systematic eng<strong>in</strong>eer<strong>in</strong>g<br />

and test<strong>in</strong>g process, products can be designed to support the image<br />

the manufacturer wants to convey.<br />

Hassenzahl (2003) gives product features a European treatment, bas<strong>in</strong>g the<br />

views on comb<strong>in</strong><strong>in</strong>g usability and pleasure. Product features contribute to character,<br />

but the features of products can be identified as hedonistic and pragmatic<br />

attributes. The hedonistic attributes are stimulation, identification and evocation,<br />

which relate to the self – the pragmatic attributes relate to what Hassenzahl<br />

calls the act dimension. The consequences of products can be satisfaction,<br />

pleasure and appeal (see Fig. 5).

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!