Catalog - Virginia Intermont College

Programs of Study 125
337-LEADERSHIP SKILLLS. Leading any organization poses challenges, but leading
an entrepreneurial organization from concept to reality and beyond is particularly
challenging. This course focuses on developing practical leadership skills. It
provides students with selfassessment, developmental exercises, and case studies
to prepare them for leadership roles in a small business environment.
Credit, three semester hours. Offered Fall semester.
338-INTRODUCTION TO ENTREPRENEURSHIP. This course provides an
introduction to the entrepreneur and the challenges the entrepreneur faces.
The course emphasizes identifying and evaluating potential opportunities, early
stage challenges, forming advisory boards, sources of funds and the importance
of networking. Topics include the entrepreneurial mindset, the entrepreneur’s
challenges, opportunity identification and evaluation, intellectual property, startup
strategies, working with partners, business valuation, attracting stakeholders,
financing the venture, managing the growing business, and exit strategies.
Credit, three semester hours. Offered Fall semester.
339-MARKETING WITH SOCIAL MEDIA AND TECHNOLOGY. Prerequisite: BUS
325 or BUS 413. This applied learning experience is focused on understanding
and then applying the concepts to enable new venture creation by marketing via
technology enabled social media. The course will explore how companies have
leveraged and grown their business with the various types of social media.
Credit, three semester hours. Offered Fall semester.
353-MARKETING COMMUNICATION. Prerequisite: BUS 301. This course is an
exploration of the role of communications in stimulating demand for products
and services. Sales promotion, advertising, public relations, direct marketing, and
personal selling strategies are examined.
Three hours a week. Credit, three semester hours. Offered fall and spring semestesr.
362-ORGANIZATIONAL BEHAVIOR. Prerequisite: BUS 310. Behavioral science
approach to organizational management problems created by the interaction
of individuals, groups, and organizations. Topics examined include motivation,
leadership, organizational change, and development.
Three hours a week. Credit, three semester hours. Offered spring semester.
366-SPECIAL EVENTS AND PROGRAMMING MANAGEMENT. Pre-requisites:
BUS 301; BUS 302; BUS 310. This course will provide the student with the basic
principles involved in special event, festival, and leisure program planning and
management. Topics may include: the significance of conventions, events,
and festivals; event design; infrastructure requirements; planning procedures;
volunteer recruitment and training; sponsorship; and methods of development
and evaluation.
Three hours a week. Credit, three semester hours. Offered fall semester.
Virginia Intermont College 2012–2013 College Catalog