Model curricula for journalism education for developing countries ...
Model curricula for journalism education for developing countries ...
Model curricula for journalism education for developing countries ...
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105<br />
of last polls’ outcomes and their relation with following voting behavior. Explanation<br />
of the third special report (due in week 21): students will choose one political party<br />
campaign or a candidate campaign, and they will work in teams of three members<br />
each. They will prepare a 2500-word in-depth written report exploring a critical<br />
analysis of strategy, target, means and rhetorical techniques used in the campaign<br />
chosen. Reading <strong>for</strong> week 17: Lavrakas and Traugott (2000), Priess (2002) and García<br />
Beaudoux (2005)<br />
Week 17<br />
Lecture: Political communication. Fundamental notions of political communication:<br />
purposes, speakers, messages, audiences, channels. Permanent political<br />
communication: political strategies, public interest, news and official and non official<br />
in<strong>for</strong>mation. Specific communication. Political campaigns: strategies, messages,<br />
images, topics, financing. Seminar: discussion of some case studies based on local<br />
political campaign. Reading <strong>for</strong> week 18: Lavrakas and Traugott (2000), Priess (2002)<br />
and García B. (2005)<br />
Week 18<br />
Lecture: Political communication and rhetorical techniques: simplification, main<br />
enemy, exaggeration, counter-message, distortion. Political representation: politics<br />
as a show, debates, statements <strong>for</strong> television and radio, spots, political events,<br />
target audiences. Seminar: discussion of some case studies based on local political<br />
campaign. Reading <strong>for</strong> week 19: Lavrakas and Traugott (2000), Priess (2002) and<br />
García B. (2005)<br />
Week 19<br />
Lecture: Political communication and crisis: catastrophes, scandals, governmental<br />
or cabinet crises, conflicts, riots, wars. Techniques <strong>for</strong> gathering in<strong>for</strong>mation in a<br />
hostile environment. Seminar: analysis of some relevant media stories about crisis.<br />
A guest journalist with expertise in the field is suggested. Assignment: written report<br />
about media coverage of one local crisis, including interviews with journalists and<br />
witnesses involved. Reading <strong>for</strong> week 20: Jenkins and Thorburn (2003), Lavrakas and<br />
Traugott (2000), and Perloff (1998).<br />
Week 20<br />
Lecture: Citizen <strong>journalism</strong>. Journalism as a social activity. New roles <strong>for</strong> <strong>journalism</strong><br />
and public opinion. Building citizenship through participation, on line <strong>for</strong>ms of<br />
interactions (web, e-mail, <strong>for</strong>um, chat, blog), changing the community through the<br />
action of the media, helping critical public opinion. Assignment: written report about<br />
the work done by an institution involved in citizen <strong>journalism</strong>.
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