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Model curricula for journalism education for developing countries ...

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139<br />

Week 3<br />

Lecture: History of the country’s media.<br />

Seminar: How accurate the country’s media were analyzed in the books listed above.<br />

Reading <strong>for</strong> Week 4: Dominick’s (2007) Chapter 17, from “International Media<br />

Systems” to “Theories of the Press”<br />

Week 4<br />

Lecture: Media systems and theories of the press. Main theories about<br />

mediaSeminar: Discussion of the theory that fits the country’s media - government<br />

relationship.<br />

Reading <strong>for</strong> Week 5: Dominick’s (2007) Chapter 17, from “Control and Ownership of<br />

Media” to “Examples of Other Systems”<br />

Week 5<br />

Lecture: Media ownership and finance. Basics of media economics: impact of<br />

advertising.<br />

Seminar: Discussion of the specific media funding challenges in the country<br />

Reading <strong>for</strong> Week 6: The instructor will divide the class in smaller groups. The<br />

groups will be asked to read/watch/listen to two, three or four local media during<br />

four days.<br />

Week 6<br />

Lecture: Media Content. News, entertainment and <strong>education</strong>al content.<br />

Seminar: Discussion of the content of the media that were read/watched/listened to<br />

the prior week.<br />

Reading <strong>for</strong> Week 7: Dominick’s (2007) Chapter 11, The Internet and the World Wide<br />

Web.<br />

Week 7<br />

Lecture: New media. Impact of Internet of national economies.<br />

Seminar: Discussion of the potential impact of the in<strong>for</strong>mation gap between young<br />

and old audiences and between urban and rural areas in emerging democracies<br />

Reading <strong>for</strong> Week 8: Webster’s (1997) chapter 1 The Concept of Mass Audience,<br />

available at: http://www.questia.com/PM.qsta=o&d=89358021<br />

Week 8<br />

Lecture: Audience theory. Mass society and mass audience.<br />

Seminar: Discussion of the audiences of two or three selected local media<br />

Reading <strong>for</strong> Week 9:Dominick’s (2007) Chapter 2 Perspectives on Mass<br />

Communication

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