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Department of Defence Annual Report 2008-2009

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| <strong>Department</strong> <strong>of</strong> <strong>Defence</strong> |<br />

Table 2.15 Corporate Communication Output for FY <strong>2008</strong>/09<br />

Output<br />

Corporate<br />

Communication<br />

Policy, Strategy and<br />

specialist advice<br />

Corporate<br />

communication<br />

products and<br />

services<br />

Performance<br />

Measure<br />

Level <strong>of</strong> credibility<br />

<strong>of</strong> communication<br />

advice<br />

Relevance <strong>of</strong><br />

an integrated<br />

and aligned<br />

DOD Corporate<br />

Communication<br />

Policy<br />

Level <strong>of</strong><br />

implementation<br />

<strong>of</strong> Corporate<br />

Communication<br />

Strategy<br />

Level <strong>of</strong> service<br />

and credibility<br />

<strong>of</strong> information<br />

provided to all<br />

DOD stakeholders<br />

<strong>Annual</strong> Target<br />

Credible<br />

communication<br />

advice to the<br />

MOD and DOD<br />

Promulgated<br />

Corporate<br />

Communication<br />

Policy<br />

Monitor<br />

implementation<br />

<strong>of</strong> Corporate<br />

Communication<br />

Strategy<br />

A 24-hour media<br />

liaison service<br />

A monthly DOD<br />

magazine<br />

Fully functional<br />

DOD Internet<br />

website<br />

Written products<br />

as required<br />

Corporate<br />

marketing<br />

products and<br />

services as<br />

required<br />

Actual Target<br />

Achievement<br />

Credible communication<br />

to the MOD and DOD<br />

advice was provided<br />

Corporate<br />

Communication Policy<br />

not fully completed and<br />

promulgated<br />

Implementation<br />

<strong>of</strong> Corporate<br />

Communication Strategy<br />

was monitored<br />

A 24-hour media liaison<br />

service was provided<br />

A monthly DOD<br />

magazine was issued<br />

Fully functional DOD<br />

Internet website was<br />

provided<br />

Written products were<br />

provided as required<br />

Corporate marketing<br />

products and services<br />

were provided as required<br />

Reason(s) for<br />

Over/Under<br />

Achievement<br />

Achieved<br />

During all<br />

management<br />

forums and<br />

strategic work<br />

sessions attended<br />

Partially achieved<br />

Extensive<br />

consultative<br />

processes are<br />

being followed,<br />

resulting in the<br />

Policy to be<br />

submitted for<br />

approval process<br />

by 30 June <strong>2009</strong><br />

Achieved<br />

bmo monthly<br />

feedback reports<br />

Achieved<br />

Achieved<br />

Achieved<br />

Achieved<br />

Achieved<br />

Effect <strong>of</strong> Programme/Subprogramme Output Achievement on ENE Vote 19 Purpose, Objectives and<br />

Measures.<br />

DCC provided communication advice, strategy, policy and plans in accordance with the DOD and national<br />

communication strategies, and an effective corporate communication capability to establish and maintain mutually<br />

benecial relationships between the DOD and its stakeholders. The achievement <strong>of</strong> the <strong>Defence</strong> Corporate<br />

Communication Subprogramme’s Output has contributed positively to the Purpose <strong>of</strong> an Administration<br />

Programme to execute the DOD’s overall management, administration and policy development.<br />

| Programme 1: <strong>Defence</strong> Administration |<br />

55 <strong>Annual</strong> <strong>Report</strong> FY <strong>2008</strong> - <strong>2009</strong>

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