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Dictionary of Evidence-based Medicine.pdf

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W<br />

Welfare economics (see under Positive economics)<br />

Willingness to pay<br />

Willingness to pay is a technique for measuring how much people are<br />

prepared to pay for various outcomes so that these values can be incorporated<br />

into cost-benefit analyses (O'Brien B, Viramontes JL (1994) Willingness<br />

to pay: a valid and reliable measure <strong>of</strong> health state preference Medical<br />

Decision Making. 14: 289-97).

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