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Dictionary of Evidence-based Medicine.pdf

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36 <strong>Dictionary</strong> <strong>of</strong> <strong>Evidence</strong>-<strong>based</strong> <strong>Medicine</strong><br />

is subject to starting point bias and because <strong>of</strong> this the binary contingent<br />

valuation method is becoming more popular. With this method, each<br />

respondent is asked to accept or reject a single bid or payment which will<br />

have to be paid in exchange for the treatment being evaluated. A patient<br />

who accepts the bid is assumed to have a maximum willingness to pay in<br />

excess <strong>of</strong> that amount. Conversely, one who rejects the bid is assumed to<br />

have a maximum willingness to pay which is lower. By stratifying a<br />

sample <strong>of</strong> respondents and presenting the same bid to each member <strong>of</strong><br />

a given stratum, it is therefore possible to estimate the proportion <strong>of</strong><br />

individuals who would be willing to pay each bid. A graph <strong>of</strong> bid value ($)<br />

against proportion <strong>of</strong> respondents willing to pay can then be drawn. The<br />

mean willingness to pay is obtained by estimating the area under the curve<br />

using appropriate statistical methods. Using these methods, it is possible to<br />

take account <strong>of</strong> variables such as income or educational level which may<br />

affect willingness to pay. The binary approach is sometimes referred to as<br />

a closed-ended method which is considered separately from the contingent<br />

valuation method (Mitchell RC, Carson RT (1989) Using surveys to value<br />

public goods: resources for the future. Washington DC. Johannsson P-O (1995)<br />

Evaluating health risks. Cambridge University Press, Cambridge).<br />

Continuous variable<br />

A variable which can take an infinite number <strong>of</strong> values (e.g. height and<br />

weight) within a range. In practice, statisticians <strong>of</strong>ten treat variables with<br />

more than about ten values as continuous.<br />

Contract curve (see under Efficiency)<br />

Convenience sample<br />

A convenience sample is made up <strong>of</strong> individuals or groups selected by<br />

the investigator because they were convenient at the time or location <strong>of</strong><br />

sampling.<br />

Cost<br />

The cost <strong>of</strong> a product or service can be defined as the monetary value <strong>of</strong><br />

the resources consumed in its production or delivery. Such costs can be<br />

subdivided into direct costs, which involve actual transfer <strong>of</strong> money, and<br />

indirect costs, which represent resources committed but unpaid. Some<br />

types <strong>of</strong> resources are required to be committed irrespective <strong>of</strong> level <strong>of</strong>

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