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Toward Ubiquitous BCIs 375<br />

hair in the 60s. However, the mockery would be reduced if such treatment were<br />

commonplace and produced real improvement.<br />

Commercial forces will also encourage more positive views <strong>of</strong> BCIs. As companies<br />

try to make systems that not only look and act cool, but are perceived as cool,<br />

they will spend more money on advertising efforts to bolster BCIs.<br />

Accurate information, especially BCI success stories, also help encourage a more<br />

positive view <strong>of</strong> BCIs. One <strong>of</strong> our goals with this book was to make BCIs accessible<br />

to the general public. Some colleagues and I recently established a website<br />

at www.future-bnci.org with a similar goal. Efforts such as these could counteract<br />

media gaffes, encourage new users and researchers, and help dispel the myth that<br />

you need a PhD to understand or enjoy BCI research.<br />

3 Other Incipient BCI Revolutions<br />

Many <strong>of</strong> the key factors in BCI adoption will change in the near to medium<br />

future, some only slightly, some dramatically. These changes intertwine like tangled<br />

neurons with revolutions in funding and user groups.<br />

3.1 Funding<br />

Most BCI research and development today is funded by government entities devoted<br />

to supporting scientific research and development. This fact reflects the general perception<br />

– which was true until very recently – that BCIs and related systems are only<br />

useful for very limited user groups. The US government has focused more heavily<br />

on invasive BCIs and noninvasive EEG-based systems for “Augmented Cognition”<br />

such as monitoring alertness or error, while the EU has focused primarily on noninvasive<br />

BCIs. The EU funded three major international research efforts beginning<br />

in 2008 called TOBI, BRAIN, and TREMOR, and funded seven more major BCIrelated<br />

projects beginning in 2010 called BrainAble, Better, MindWalker, Mundus,<br />

Decoder, Asterics, and Future BNCI. All <strong>of</strong> these ten projects focus on noninvasive<br />

BCIs, sometimes including BNCI signals that do pass through peripheral nerves<br />

and muscles. Some national projects within the EU, such as the massive Dutch<br />

BrainGain project, also focus on noninvasive BCIs. Since invasive BCIs are unlikely<br />

to become ubiquitous, the funding emphasis by the European Commission seems<br />

likely to increase European dominance at this critical juncture in BCI research.<br />

In many cases, funds from other sources are used to support similar research<br />

mechanisms and goals. For example, in 2005, a nongovernmental organization<br />

called the ALTRAN Foundation gave $1 Million to one <strong>of</strong> the most active and<br />

respected BCI research groups, Dr. Wolpaw’s Wadsworth Research Lab in New<br />

York, to support their BCI research efforts.<br />

Similarly, most BCI hardware, such as amplifiers and electrode caps, is purchased<br />

by research laboratories to conduct research. A slowly growing number <strong>of</strong>

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