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Collectivism after Modernism - autonomous learning - Blogs

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70 Reiko Tomii<br />

crowd, and generated, by extension, publicity. HRC’s cleaning was unquestioned<br />

because the presence created by a group of people normalized their<br />

peculiar activity; one person’s cleaning—with a toothbrush or a handy rag—<br />

would have been more conspicuous. With Group “I,” the collective context of<br />

its works made the issues of individual authorship, originality, and anonymity<br />

all the more explicit and consequential. Hikosaka Naoyoshi of Bikyoto<br />

theorized the meaning of collectivity in relation to Bikyoto Revolution Committee’s<br />

solo exhibition series in 1971:<br />

The museum emerges wherever one conducts an act of art-making. However, it is meaningless<br />

if one artist holds an exhibition outside the museum/gallery. Our starting point is:<br />

several people encounter and discover the museum manifesting itself within the act of<br />

art-making, of which we as individuals have been previously unaware.<br />

Through our activities, we have aimed to concretely possess this “internal museum”<br />

as our commonality. 68<br />

Hikosaka’s words saliently speak for the post-HRC collectivism, through<br />

which these artists endeavored to seek out a new horizon of practices.<br />

Given the volatile social situation in the 1960s, it goes without<br />

saying that the explicit and implicit activism that pervaded Japanese collectivism<br />

cannot be understood without reference to the two anti-Anpo<br />

struggles and the student revolt. Still, the need for artists to band together<br />

in creating their own platform was not new, nor was the artists’ ingenuity<br />

of inventing something new to meet, or preWgure, the changing historical,<br />

social, and cultural context. Even the seemingly apolitical projects of The<br />

Play have a profound implication of things to come. In fact, with The Play,<br />

collaborative and interventional collectivism came a long way from HRC,<br />

anticipating yet another type of collectivism that would emerge in the late<br />

1990s: “grass-roots collectivism.” This concerns the locally based collaborations<br />

between artists and area residents that have generated works of both<br />

artistic and social signiWcance.<br />

For example, the nonproWt collective Command N, led by Nakamura<br />

Masato, produced Akihabara TV (1999, 2000, and 2002) in Tokyo’s<br />

famous electronics district Akihabara: it played dozens of international video<br />

works on television monitors displayed for sale at participating electronics<br />

stores. To execute this simple but clever plan, Command N closely worked<br />

with a local community for a great success. 69 Area rejuvenation was also the<br />

goal of Echigo-Tsumari Art Triennial (2000, 2003, and 2006), which was held<br />

in the mountainous Niigata Prefecture in central Japan. The project was a<br />

collaboration between the area’s local governments and Art Front Gallery<br />

in Tokyo, which has functioned as not so much a commercial gallery as an<br />

alternative gallery since its foundation in 1976. In 2003, among more than<br />

150 practitioners from twenty-three countries, a good number of artists and

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