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- role of government and NGOs in marketing.<br />

Approaches and Methods of Analysis<br />

Note<br />

- commodity, institutional, or functional<br />

approach in analyzing marketing systems;<br />

t<br />

- case studies versus sample survey;<br />

- types of data by source of in<strong>for</strong>mation<br />

(prmary vs. secondary data) and time<br />

dimension (time series vs. cross-sectional<br />

data);<br />

- data presentation (tabular, graphs, or<br />

text; and<br />

- data analysis -- qualitative or descriptive vs.<br />

quantitative (statistical techniques such as<br />

hypethesis tests, regression and correlation<br />

analysis; and linear or quadratic programming<br />

techniques used in spatial or intertemporal<br />

equilibrium analysis).<br />

Marketing margin is defined as the difference between<br />

prices at two market levels, ie. between farm and<br />

wholesale, wholesale and retail, or farm and retail. For<br />

the latter, it is the difference between the producer price<br />

and the consumer price and represents payment <strong>for</strong> the<br />

marketing services provided.<br />

References<br />

Aguilar, F.V. Jr. 1982. Social Forestry<strong>for</strong><br />

Upland Development:Lessonsfrom Four<br />

CaseStudies. Project Report. Quezon City:<br />

Institute of Philippine Culture, Ateneo de<br />

Manila University.<br />

Calanog, L.A. 1989. Development of Marketing<br />

AssistancePrograms<strong>for</strong>Agro<strong>for</strong>estry<br />

Farmersin the Philippines:A Preliminary<br />

Analysis. Project Report: ERDB-DENR.<br />

Calderon, A.G. and C.P. Diaz. 1986. An<br />

Economic Analysis ofAgro<strong>for</strong>estry Products<br />

MarketingSystem in Selected UplandAreas<br />

in the Philippines.Project Report: Forest<br />

Research Institute (FORI)/PCARRD.<br />

Capistrano, A. and S.Fujisaka. 1984. Tenure,<br />

Technology and Productivity of Agro<strong>for</strong>estry<br />

Schemes. Paper presented at the Workshop<br />

on Economic Policies <strong>for</strong> Forest Resources<br />

Management. Manila: Philippine Institute of<br />

Development Studies (PIDS).<br />

49<br />

Chua, S.R. and C.P. Diaz. 1985. Economic<br />

Significanceof Albizia falcataria Tree Fanning<br />

to SmallFarmholders.Part 1.Projec! Report:<br />

FORI-PCARRD.<br />

Consolacion, C.C. and H.A. Francisco. 1988.<br />

RuralPovertyin Ethno-Cominunity:An<br />

Analysis. Project Report: UPLB-Winrock<br />

International.<br />

Cruz, Ma.C.J., I.Z. Ferranil and C.L. Goce.<br />

1988. Population Pressure and Migration:<br />

Implications <strong>for</strong> Upland Development in the<br />

Philippines. JournalofPhilippine<br />

Development 26(1):15-46. Manila: PIDS.<br />

Diaz, C.P. and S.R. Chua. 1985. Economic<br />

Significanceoflpil-ipil(Leucaena<br />

leucocephala) Tree Fanningto Small<br />

Farmholders.Part II. Project Report: FORI.<br />

Donovan, D. 1989. EnvironmentalManagement<br />

<strong>for</strong> Conservationof WatershedResources.A<br />

Draft Report <strong>for</strong> the Master Plan <strong>for</strong> Forestry<br />

Development of the Philippines. Quezon City:<br />

DENR.<br />

Duldulao, A. 1979.An IntegratedProject<strong>for</strong><br />

Kaingin Controlin the Philippines:A New<br />

Approach to ForestConservation.Project<br />

Report: UPLB/DNR/PCARRD.<br />

Kohls, R.L. and J.N. Uhl. 1980. Marketingof<br />

AgriculturalProducts.5th ed. New York:<br />

MacMillan Publishing Co., Inc.<br />

Pabuayon, I.M. 1987. Market Development<br />

Strategies and Assistance <strong>for</strong> Small Farmers.<br />

JournalofAgriculturalEconomicsand<br />

Development 16/17:60-68.<br />

Rosegrant, MW. 1987. PriceandInvestment<br />

Policies<strong>for</strong> FoodCrops Sector Growth in the<br />

Philippines.Project Report: IFRI-ADB.

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