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2011 report to congress - U.S.-China Economic and Security Review ...

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323mation Office. Day-<strong>to</strong>-day supervision of foreign propag<strong>and</strong>ais h<strong>and</strong>led by the State Council Information Office,which pays attention <strong>to</strong> media coverage of salient issues inforeign affairs <strong>and</strong> interacts with foreign journalists in<strong>China</strong>. 14In pursuit of a larger voice in international affairs, Chinesemedia officials have significantly increased resources for state-controlledforeign language media outlets. 15 In 2009, the Global Times,an official Chinese Communist Party newspaper, launched a newEnglish edition; <strong>and</strong> in July 2010, the Xinhua News Agencylaunched a global 24-hour English-language television channel titled‘‘CNC World.’’ 16 In May <strong>2011</strong>, Xinhua moved its North Americanheadquarters from an office in New York City’s borough ofQueens <strong>to</strong> a much more prominent location on the <strong>to</strong>p floor of askyscraper in Manhattan’s Times Square. 17 In addition <strong>to</strong> exp<strong>and</strong>ingits international news outlets, in recent years the Chinese governmenthas sponsored increased lobbying efforts directed at U.S.policymakers. 18The Chinese government has also attempted <strong>to</strong> reach out directly<strong>to</strong> public audiences in the United States through large-scale advertisingcampaigns. The Chinese government sponsored commercialshailing <strong>China</strong>’s cultural achievements that appeared on televisionnetworks <strong>and</strong> in Times Square during President Hu Jintao’s officialvisit <strong>to</strong> the United States in January <strong>2011</strong>. 19 In August <strong>2011</strong>, theXinhua News Agency complemented the move of its New York bureauby signing a lease of at least six years for a 60 foot by 40 footelectronic billboard on the side of 2 Times Square. 20 The stateownednewspaper <strong>China</strong> Daily has paid for ‘‘adver<strong>to</strong>rial’’ inserts inmajor newspapers such as the Washing<strong>to</strong>n Post (see image below)<strong>and</strong> the New York Times. 21 The Washing<strong>to</strong>n Post has also createdthe <strong>China</strong> Watch page on its website <strong>to</strong> present further news articlesprovided by <strong>China</strong> Daily. 22 These articles emphasize <strong>China</strong>’sdesire for a ‘‘harmonious’’ world; 23 the benefits <strong>to</strong> Americans ofChinese economic policies; <strong>and</strong> the necessity for <strong>China</strong> <strong>to</strong> maintainCCP one-party rule. 24 Such advertising campaigns involve a significan<strong>to</strong>utlay of resources: For example, the cost of a single instanceof publishing an edi<strong>to</strong>rial advertising insert of the type placed by<strong>China</strong> Daily in the Washing<strong>to</strong>n Post is approximately $300,000, notincluding additional fees for any related web content. 25dkrause on DSKHT7XVN1PROD with $$_JOBVerDate Nov 24 2008 13:46 Nov 10, <strong>2011</strong> Jkt 067464 PO 00000 Frm 00335 Fmt 6601 Sfmt 6601 G:\GSDD\USCC\<strong>2011</strong>\067464.XXX 067464

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