The SRA Symposium - College of Medicine
The SRA Symposium - College of Medicine
The SRA Symposium - College of Medicine
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Papers<br />
In the July/August (2004) issue <strong>of</strong> CASE publications, CURRENTS, the roots <strong>of</strong> minority giving<br />
are discussed. In her article, M. Ann Abbe talks about understanding the philanthropic tradition<br />
<strong>of</strong> different cultures and how to solicit them more effectively. <strong>The</strong> author examines minority giving.<br />
If MSIs are expecting to increase giving from minority constituents and alumni, they must<br />
understand how minorities give, who they give to, and why they give. It is not always as simple as<br />
a question <strong>of</strong> wealth. Minorities are not only growing in numbers; their buying power and economic<br />
power are also growing. As the minority population continues to grow and participate in<br />
higher education, obtain better jobs, and accumulate wealth, this group becomes a prime target<br />
for giving, especially to causes that have helped them succeed and to causes in which they believe.<br />
<strong>The</strong> question is not whether development <strong>of</strong>fices at MSIs should target minorities, but rather how.<br />
Development staffs need to be educated on how to go about getting minorities to give to MSIs. A<br />
good start would be to hire more minorities to do development. MSI administrators, faculty, and<br />
staff need to look like their student population, their community, and their state. It is important<br />
for the development <strong>of</strong>fice to learn all it can about minority populations, their giving history and<br />
cultural differences. It is necessary for development <strong>of</strong>fices to reach out to minority groups and not<br />
to assume that just because they haven’t given, they won’t. <strong>The</strong> bottom line is to learn more about<br />
minority givers. This knowledge can be used and put to work to get minority groups to give to<br />
your institution.<br />
Various capital campaign phases and activities are required for success including the planning<br />
phase, the first phase, announcing and launching the campaign, wrap-up and celebration, and<br />
troubleshooting the campaign. Generally, the first phase involves answering questions such as:<br />
Why are we doing a campaign? What will the money be used for? Is there support for the campaign?<br />
Announcing and launching the campaign involves a very critical communication plan.<br />
Wrap-up and celebration involves thanking your volunteers, evaluation, and financial records.<br />
Troubleshooting involves seven categories <strong>of</strong> capital campaign problems including dollar goals,<br />
people, specific gifts, public relations, organizational issues, project difficulties, and natural disasters<br />
or acts <strong>of</strong> God.<br />
MANAGING RESOURCES<br />
Appropriate management <strong>of</strong> these resources requires an understanding <strong>of</strong> financial statements.<br />
An understanding <strong>of</strong> financial statements may be obtained from the United States Small Business<br />
Administration (SBA) and ‘Understanding financial statements is critical to good business’ and<br />
may be found at www.sba.gov/managing/financing/statement. Another resource for understanding<br />
financial statements is Bizzer Pr<strong>of</strong>essional Training – Understanding Financial Statements<br />
‘An introduction to financial statements and financial statement concepts’ which may be found<br />
at http://bizzer.com/images/Financial. Books, journals, and periodicals that may contribute to a<br />
better understanding <strong>of</strong> managing resources include Good to Great authored by Jim Collins, #1<br />
Bestseller – Why Some Companies Make the Leap……and Other’s Don’t, Influence: Science and<br />
Practice authored by Robert B. Cialdini. This will help executives make better decisions and use<br />
their influence wisely. <strong>The</strong> Majority in the Minority, Expanding the Representation <strong>of</strong> Latina/o<br />
Faculty, Administrators and Students in Higher Education, Edited by Jeanett Castellanos and Lee<br />
Jones, and Presidential Compensation in Higher Education authored by Robert H. Atwell and Jane<br />
V. Wellman are also good reference materials. Additional materials that may contribute to appropriate<br />
resource management include Policies & Best Practices Native American <strong>College</strong>s authored<br />
by Paul Boyer, Progress & Prospects, Accounting & Budgeting in Public and Nonpr<strong>of</strong>it Organizations<br />
authored by C. William Garner, A Managers Guide, Field Guide to Academic Leadership<br />
edited by Robert M. Diamond, A publication <strong>of</strong> the National Academy for Academic Leadership<br />
– ISSN 1533-7812, Journal <strong>of</strong> Higher Education Policy and Management – ISSN 1360-080x, <strong>The</strong><br />
Journal <strong>of</strong> Career and Technical Education – ISSN 1531-4952, and <strong>The</strong> Journal <strong>of</strong> Higher Education<br />
– ISSN 00221546.<br />
2005 <strong>Symposium</strong> Proceedings Book 47