DOON UNIVERSITY DEHRADUN

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SSR PART-II DOON UNIVERSITY, DEHRADUN of Education in Schools of Dehradun 89 Diksha Uniyal Developing Communication Strategies to Mitigate Human Wildlife Conflict Human Wildlife Conflict in Sher Jung National Park, District Sirmur, 90 Shubhangi Gorantla Himanchal Pradesh Developing Communication Strategies to Promote Responsible Tourism in Sher Jung National Park 91 Aditi Khanduri Identifying the Linkages between New Media Exposure and its Impact on the Academic Score of Teenagers 92 Kamini Gupta Growing Influence of Film Industry on Advertising 93 Prerna Jakhmola Research Report on Effectiveness of Online Advertisement 94 Abhishek Chakraborty 95 Damodar Pushpanjali Impact of Communication of Women in Advertisement, on the Youth Gender Discrimination in the Practice of Public Relations 96 Nida Ali Gender Identity in Advertising: AN Analysis of Television Commercials Dobhal Shri Devam Thapa Shri Devam Thapa Shri Devam Thapa Ms. Jaskiran Chopra Ms. Jaskiran Chopra Ms. Jaskiran Chopra Ms. Jaskiran Chopra Ms. Jaskiran Chopra 2013-15 Applied 2013-15 Applied 2013-15 Applied 2013-15 Applied 2013-15 Applied 2013-15 Applied 2013-15 Applied 2013-15 Applied 97 Neha Singhal Role of Advertising Ms. 2013-15 Applied School of Communication 71
SSR PART-II DOON UNIVERSITY, DEHRADUN in Creating Social Awareness 98 Shivani Baurai Psychology & Public Relations 99 Omanshu Saini Rajpur village: A Heritage 100 Mohammad Escape To Paradise Aadil Lone – A documentary on 101 Lal Shubham Singh Kashmir. I’m ‘She’ – A documentary on working women. 102 Soumya Rastogi “Few Tears” – A docu-drama on use of sanitary napkins. 103 Himalaya Karan Digi Drug – A documentary on Internet addiction. Jaskiran Chopra Ms. Jaskiran Chopra Dr. Rajesh Kumar Dr. Rajesh Kumar Dr. Rajesh Kumar Dr. Rajesh Kumar Dr. Rajesh Kumar 2013-15 Applied 2013-15 Applied 2013-15 Applied 2013-15 Applied 2013-15 Applied 2013-15 Applied 51. Detail any five major Strengths, Weaknesses, Opportunities and Challenges (SWOC) of the Department. Strength 1. Qualified faculty with academic and industry experience. 2. Active and interactive teaching and training. 3. State of art Electronic Media Production Centre. 4. UG programme is drawing good talent from strong schooling system at Doon. Weakness 1. Vacant faculty positions. 2. Fund crunch Opportunity 1. Potential for good research. 2. A School with very good training facility (State of art equipments; faculty with industry experience), thus can give efficient and employable media professionals. Challenge 1. Funds availability for School. 2. Creating Industry-Academia interface. 3. To tap students/retain students who are interested in research. 52. Future plans of the department. 1. Establishment of a Community/Campus Radio Station. 2. Launching some innovative programme (for e.g., PG Diploma in Health Communication). 3. Developing a School library and Production Archives. 4. Establishment of a fully equipped sectionalized studio for television production School of Communication 72
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DOON UNIVERSITY DEHRADUN

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