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DOON UNIVERSITY DEHRADUN

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SSR PART-I<br />

<strong>DOON</strong> <strong>UNIVERSITY</strong>, <strong>DEHRADUN</strong><br />

in Kullu District,<br />

Himachal<br />

Pradesh.<br />

2. Measuring<br />

Advertising<br />

Effectiveness<br />

through<br />

Consumer<br />

Attitude,<br />

Retention &<br />

Psychographic<br />

profile in FMCG<br />

products.<br />

The Cultural<br />

3. Influence on<br />

Woman<br />

Entrepreneurial<br />

Develpoment in<br />

Small and<br />

Medium Scale<br />

Enterprises in<br />

Uttarakhand.<br />

4. The Influence of<br />

Hofstede<br />

Cultural<br />

Dimension<br />

Model on the<br />

Emergence of<br />

Entrepreneurial<br />

Development in<br />

Small and<br />

Medium Scale<br />

Enterprises in<br />

Northern India.<br />

Managerial<br />

5. Policies and<br />

Practices in<br />

Small and<br />

Medium scale<br />

industries in the<br />

state of<br />

Uttarakhand.<br />

Value Chain<br />

Dr. Gajendra<br />

Singh<br />

Dr. Gajendra<br />

Singh<br />

Dr. Gajendra<br />

Singh<br />

Dr. Gajendra<br />

Singh<br />

Cooperation,<br />

Embassy of<br />

Switzerland,<br />

New Delhi,<br />

AICTE 2010-2013 9.98<br />

Lakhs<br />

UGC 2013-2015 4.79<br />

Lakhs<br />

ICSSR 2012-2014 6.04<br />

Lakhs<br />

UGC 2008-2010 3.85<br />

Lakhs<br />

CRITERION- III<br />

67

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