DOON UNIVERSITY DEHRADUN

SSR PART-I
DOON UNIVERSITY, DEHRADUN
7. Singh, G., Bamarara, A. 2012. An explorative study of satisfaction level
of cyber-crime victims with respect to E-services of Banks. Journal of
Internet Banking and Commerce 17, (ISSN 1204-5357).
8. Singh, G. 2013. Product stage and packaging features adopted by small
scale industries in Uttarakhand. African Journal of Business
Management 17, 1015-1027. (ISSN: 1993-8233).
9. Singh, G., Bamarara, A. 2013. Cyber attacks and defense strategies in
India: An empirical assessment of banking sector. International Journal of
Cyber Criminology 7, (ISSN: 0974-2891).
10. Singh, G. 2014. The Impact of headline & celebrity on consumer mind
and retention. Drishtikon: A Management Journal Symbiosis Centre for
Management and Human Resource Development 5, 18-25. (ISSN -
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11. Singh, G., Singhal, C. 2015. Consumer mind & retention influenced by
message, colour and slogan. Web Journal of Chinese Management
Review 18, (ISSN - 1814 - 442X).
12. Singh, G., Kumar, N. 2015. Efficiency of marketing strategies used by
small and medium scale Industries - A case of Uttarakhand. Pravana
Management Review, a Journal of Pravana Centre for Management
Research & Development 14, 14-24. (ISSN 09757201).
13. Singh, G., Kumar, N. 2015. The impact and assessment of customer
satisfaction & loyalty on CRM. Journal of Marketing Vistas 5, 12-24.
(ISSN 2249-9067).
14. Singh, G., Kumar, N. 2015. Marketing strategies efficiently used by small
scale industries- A case of Uttarakhand. Journal of Marketing &
Communication 11, 15-28. (ISSN: 0973-2330).
15. Sinha, A., Arora, B. 2012. Fit between organizational Culture and
business Excellence: A case study of HEEP, BHEL. Vikalpa: The Journal
for Decision Makers 37, 19-27. (ISSN: 0256-0909).
16. Sinha, A. 2012. Interpersonal style orientation of supervisors in Indian
engineering organizations. Indian Journal of Industrial Relations 48,
315-324. (ISSN: 0019-5286).
17. Sinha, A. 2013. An organizational culture framework for EFQM model of
business excellence: A case study of HEEP, BHEL. Gurukul Business
Review 9, 26-40. (ISSN: 0973-1466).
18. Kumar, P., Sinha, A. 2013. Business excellence, its imperativeness and a
review of major business excellence models adopted globally and in India.
Business Review 6, 93-113. (ISSN: 0973-9076).
19. Sinha, A. 2014. Resonant leadership: Looking beyond traditional
boundaries. Aayam 14, (ISSN: 2231-4326).
20. Munakhia, O.K., Sinha, A. 2013. Strategic framework for knowledge
management to achieve organizational excellence. Excel International
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8834).
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