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ADVOCACY
Pamela Phua
degrade the paint film itself. Our researchers are
working on technologies to stabilise depollution
paints without compromising general coatings
properties, particularly with high durability in
harsh climatic conditions such as tropical areas.
The ultimate aim is to offer customers around the
world a technical solution for covering millions
of square meters of façade with depollution
solutions, with the potential to help clean
millions of cubic meters of air.
Three key strengths
One of our clear commitments as a company is to
help create more Human Cities around the world.
We are using our three key strengths – essential
ingredients, essential protection and essential
colour – to energise communities and make them
more liveable and inspiring. Our researchers
and scientists will therefore continue to search
for new and innovative ways in which coatings
can increasingly play a more significant role in
addressing the great urbanisation challenges
that lie ahead.
Our
researchers
are working on
technologies
to stabilise
depollution
paints
Pamela Phua has more than 20 years’
experience in Research, Development and
Innovation (RD&I) in the coatings industry.
In her current role as Directorof RD&I for
AkzoNobel, she drives new technology
development and product implementation
across the South East, South Asia and Middle
East regions.
Ms Phua was instrumental in setting
up the global research and laboratory
operations for AkzoNobel Decorative Paints
(Global Exterior Wallpaint Expertise Group)
in 2011. In her global capacity, Ms Phua
implements the functional and production
innovation strategy for Exterior Wallpaint.
She spearheads the RD&I functional
excellence, standards and capability, and the
efficient delivery of processes as the approved
Standards & Processes across the globe.
Her efforts enabled AkzoNobel’s businesses
to roll out new products and services
across the region in a fast and coordinated
manner,supported by an agile supply chain,
efficient sourcing and robust quality control.
Some leading innovations launched by
Ms Phua and her team included interior
and exterior emulsion paints such as Dulux
Weathershield Powerflexx, Dulux Pentalite,
Dulux Wash & Wear / Easyclean, and Dulux
Catylac / Inspire.
She is an industry consultant to regulatory
bodies such as Spring Singapore, Singapore
Green Label, the Housing and Development
Board, Singapore Green Building Council,
National Environment Agency and the
Singapore Institute of Architects. She is also
an A*Star certified auditor for accredited
testing laboratories in Singapore.