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ADVOCACY<br />
ARAB AFRICAN INTERNATIONAL BANK<br />
An industry trendsetter<br />
towards sustainable finance:<br />
Arab African<br />
International Bank<br />
AAIB is the first<br />
bank in Egypt to<br />
join the United<br />
Nations Global<br />
Compact and the<br />
Equator principles<br />
Egypt is in the right time and place to<br />
enact sustainable finance to generate an<br />
impact. For a country with its prospects<br />
and geopolitics, challenges bring with<br />
them much needed dynamism, which<br />
potentially translates into opportunities.<br />
Sustainable development is increasingly<br />
prescribed for Egypt as not only the way out of its<br />
current debacle but also potentially the key to its<br />
future prosperity. While conventional interpretation<br />
tends to associate the tumultuous times Egypt is<br />
experiencing with instability, economic hardships<br />
and social unrest, another perspective would detect<br />
a rich terrain for development and growth potential.<br />
The relevance of the concept of Sustainability for<br />
Egypt’s potential has made it the core-organising<br />
concept of its 2030 vision.<br />
While the importance of<br />
sustainability is currently acknowledged<br />
and attested to by an increasing<br />
number of organisations and financial<br />
institutions around the world, Arab<br />
African International Bank (AAIB) is a<br />
financial institutions that recognised the<br />
value of corporate social responsibility<br />
and sustainability early on.<br />
Stimulated by the conviction that<br />
sustainability is necessary for Egypt<br />
at large, AAIB realised the relevance<br />
of corporate social responsibility as an<br />
inherent component of its aggressive<br />
growth strategy mandated in 2003.<br />
With the turn of the millennium, AAIB has readily<br />
perceived that sustainability is part and parcel of<br />
its dynamic growth. CSR and sustainability have<br />
been an expression of the bank’s notion of balanced<br />
growth, whereby the bank ensures that its mission<br />
goes beyond profit making to include a moral<br />
mission towards society.<br />
The notion of Value Creation to all stakeholders<br />
has become an organising concept guiding the bank<br />
as it moves forward.<br />
Practicing sustainability as a value system<br />
entailed a journey of more than decade of dedicated<br />
efforts and diligent work. AAIB went through<br />
a gradual learning curve that led it to evolve<br />
beyond corporate social responsibility to embrace<br />
sustainable finance as a viable road to balanced<br />
growth. Mandating this direction has never been<br />
easy especially for a financial institution that is<br />
traditionally required to commit to the single<br />
bottom line as the indicator of success.<br />
Embracing sustainability<br />
Despite the fact that the concept of sustainable<br />
finance had been globally acknowledged and<br />
addressed by governments and international entities<br />
along with the financial sector decades earlier, the<br />
pace and scope of tangible progress has lagged<br />
behind. This required AAIB to innovate and adopt a<br />
challenging but more sensible path.<br />
AAIB's experience in embracing sustainability<br />
unfolded a series of pioneering initiatives beyond<br />
the mainstream. A strong value system propelled<br />
insightful and proactive initiatives that introduced<br />
new norms in the industry and increasingly inspired<br />
the financial sector in Egypt to get closer to the<br />
social, environmental and governance concerns.<br />
AAIB has been duly the trendsetter of sustainable<br />
finance in Egypt. The bank’s journey started in<br />
2003 by institutionalising sustainability within its<br />
structure establishing the first sustainability unit in<br />
the financial sector in Egypt.<br />
This was followed by launching the Arab<br />
African International Bank Award, the first<br />
educational competition in banking and finance for<br />
undergraduates to bridge the gap between practice<br />
and academia. The award aims at challenging