Draft Detailed Project Report

Technology Centre Systems Program – Draft DPR for New TC at Rohtak
Marketing plan of Rohtak TC
The marketing plan of Rohtak TC would require specific actions to engage with potential customers
and clients in the catchment area. A series of activities is therefore required to be planned for
effective marketing of Rohtak TC to promote its business, product or services. A broad suggestive
framework for marketing of Rohtak TC would include the following;
Figure 21: Suggestive framework for marketing of TC
In line with the above suggestive framework, a detailed Go to Market plan of the proposed TC will be
prepared subsequently by the Cluster Network Manager (CNM) along with the GM and marketing team
of the TC. The role of CNM for marketing would be very crucial and will act as an additional arm of
the marketing wing of the proposed TC. It will further strengthen its market linkages with the MSMEs
in the cluster it serves. CNM will also market the TC within the trade and industry associations,
academia, educational institutions, applied research institutions, service providers, other
government support institutions, workers and skill seekers.
As part of the marketing initiative, CNM would work closely with MSME clusters in the region to
understand their needs and requirements and involve OEMs/ large players in the region. Based on
the observations, the marketing strategy of the TC would be customized targeting various focus
groups including technical and training institutes. Further, the CNM would be part of the consolidation
of the results and recommendations of the diagnostic into a strategic plan for cluster development.
The CNM would also represent the TC in various industry oriented outreach programmes and
workshops. This would help in two ways; promoting the TC and understanding industry perspective
and future areas of focus. The same will help to identify key areas of focus for the TC and align the
future marketing strategies accordingly.