Draft Detailed Project Report

Technology Centre Systems Program – Draft DPR for New TC at Rohtak
Hence, the CNM would promote the TCs in among the newly developed partnerships for mutual
benefit around identified programmes / initiatives.
The plan should clearly position the proposed TC’s marketing mix with respect to its four Ps - product,
price, place and promotion. The suggestive points which needs to be taken care while designing the
Go to Market Plan for the Rohtak TC has been highlighted below:
Figure 22: Positioning of marketing mix for proposed TC
Product
Place
Rohtak TC
Positioning
Price
Promotion
Product
A General Engineering TC is proposed to be developed at Rohtak based on the presence of large
engineering focused units (in Auto ancillary, Fasteners, Scientific instruments, Footwear, Metal
fabrication, repair and maintenance etc.), analysis of the industry and market. The product and
service offering of the proposed TC therefore has been carefully derived keeping in view the
existing gaps to address specific requirements of this sector. Further the shortlisted
specializations and respective courses to be offered by the proposed TC have been done keeping
in view the shortage in the availability of required skill sets in the labour force across the industry.
The summary is provided below:
The key offerings of the proposed TC will be; manufacturing of tools, training for skill
development with respect to various specialisations, consultancy services in general engineering.
Focus areas would include: