Draft Detailed Project Report

Technology Centre Systems Program – Draft DPR for New TC at Rohtak
Leverage active partnerships with the industry and community, inviting departmental and
staff participation.
Ensure department faculty and staff are informed of the progress of the TC with respect
to each goal.
► Other Activities
Website: Develop a website showcasing all highlights of the TC.
TC fast facts: Fast fact can be a two-page information sheets describing the highlights of
TC. It can be made available online and increase the visibility to external audiences.
TC online email newsletters: Preparation and delivery of high-quality email newsletters
from TC to industrial units, associations and other partners with the latest research
announcements, news and more of engaging and interesting information to these external
audiences.
High quality print promotions: High quality print promotions coordinated by TC
communications, which maintains the Rohtak TC as a brand to be utilised in outreach
efforts.
Industry tie-ups: Partner with Industries and other technical education institutes to
increase the visibility of TC. Explore opportunities to participate in publications and other
co-branding opportunities with these partners from time to time.
Maintain consistent social media presence: Ensuring consistent, exciting messaging is
posted on active social media platforms including the TCs Facebook page, Twitter account,
YouTube channel and others. Promote the presence of TC on these platforms to students,
alumni and supporters while acting as a social media hub for internal departments
Place
Rohtak is strategically located at the centre of Haryana has significant advantage of its proximity with Delhi.
It falls under National Capital Region (NCR). Automobile ancillary, footwear, scientific instruments,
agriculture implements, and other engineering firms operate in the region. Further, the Haryana
Government is also planning to invest in the district in order to make it next industrial hub in Haryana.
As a part of developing the go to market plan GM would work with the CNM, during the final stages
of the construction, to prepare a detailed marketing plan keeping in view the focus areas of the TC.
This team, with support from CNM, would be responsible to conduct the suggestive activities as
mentioned in the promotion component and lead the marketing initiative for the TC.
In view of the above broad framework the following would be undertaken for marketing of the TC
during its inception to start with. It is proposed to keep aside an initial one time marketing budget for
completing most of the below mentioned activities through third party vendors: